Thanks for the replies guys.
Mike i've dropped a lot of glossy leaflets in my time (not anywhere near as you granted) i then tried a d.i.y leaflet this time last year and the response was much higher than the professional leaflet, i then got my d.i.y leaflet and tried a glossy version of it without pic's (if that makes sense) i thought it looked good actually but i did not get one job from it.
I think part of the reason is that people see so much junk mail these days that they just throw it in the bin without reading it. That's why a d.i.y leaflet gets more response as people immediately see it looks different to the rest of the junk mail and look at it to see what's it about, they also perceive you as local. In fact i came across an old leaflet of yours on cleantalk last night, looks a bit like old western wanted poster, all text, i quite like it. I've based mine loosely on the pink flyer (well the colour anyway
)
Hector - white is boring
Pink makes it stand out and appeals to the lady of the house, although i'm sure other colour's would work too.