my post might look a bit negative I have the utmost respect for Pierre & Colin but marketing is a subject I take a lot of interest in. & there are certain formats that different marketing concepts follow.
what is being sold in this email is 'an end result' the end result is earning £24k a month .
when a result is marketed the marketing format must contain proof.
here are some examples, (I have put the proof in bold)
the Oxiadditive advert on TV where they get a glass container and dip the dirty white T shirt into the solution and it comes out clean
the Slimfast advert where the woman holds a up a photo of herself 12months earlier looking really fat
the Clearasil advert showing a girl with spots she uses the cream and 3 days later the spot has gone
all these examples show visual proof the product works, why don't they just say "use this product it works great" ?
Anyone who know anything about marketing know people require visual proof to believe a statement, that's why lots of marketing uses before & after photos it gives visual proof
look at the top of CIUs homepage , can you see an advert for the Rotavac 360 what does the advert show? Visual proof that the Rotavac360 works better than a wand.
Now I can't believe that Alltec don't understand this, if they used visual proof that what they are saying is true then it will kill any negative comments dead, so why don't they uses it?