[carbon]

saw this on TV yesterday and then found it on You tube

www.youtube.com/watch?v=76dXYMOzRH4

[Joe H]

How much does a 40 second advert cost - repeated at peak viewing times on a mainstream channel.
Anyone any ideas?

[derek west]

should never put a rug back before the carpet is dry, and no blocks under furniture, amateurs

[Dennis]

How very gay what what.  :

[terrymaloy]

GAY 

[clinton]

It does look gay

[Mike Halliday]

its not a bad advert we can pick fault with it but we are not Chemdrys market.

it will appeal to women.

I think think Chemdrys biggest problem is they use 'Chem' in thier name.

30sec advert  in middle of a soap £30K

[derek west]

adverts on tv start at around £200, believe it or not, not nationally though.

[Carpet Dawg]

Its totaly gay but i kinda like the advert. Puts the message across i.e. dry in an hour. Not a fan of Chempoope myself and i have no idea if they achive one hour drying times either....

Tony

[Steve Barnett (Carpet Care Plus)]

Anything that raises awareness to use a professional has got to be better than all those bloody rug doctor ads  :

[Colin Day]

Anything that raises awareness to use a professional has got to be better than all those bloody rug doctor ads  :

That's exactly how I see it.... We should be grateful to CD for putting the word on the street....

[Paul W Jones]

Chem Dry could be doing us all a favour.  Most people will watch it and get a couple of quotes I guess.

[jasonl]

Chem clean

Chem spec

Chem pro  etc , if you call your company any of these names yuo will benefit by association.

[Jason Ryan]

I see it as very good for all of us.

For example if a client has a leaflet through the door about carpet cleaning, it doesnt mean they will use just that company on the leaflet. What it does do is 'reminds' them that they still havent got round to sorting out the carpet clean (if they wanted one in 1st place) or puts the idea in there mind that they may consider having the carpet clean (if they didnt want it done).

They may well contact the company on leaflet first, but many will also look around (not neccecary for cheapest).

Same applies to the tv ad.

End of day it creates awareness for the industry and is imo good.

J

[Matt Lindus]

Morning paper, Tea, afternoon scones then a bum.

Matt 

[Colin Day]

Morning paper, Tea, afternoon scones then a bum.

Matt 

Ohhh, suits you sir!!!

[Jason Ryan]

Think of the pink pound , i think thats what they call they gay market.

[Steve. Taylor]

Derek no pads under the furniture i wouldnt bend over to put blocks under in front of them  ouch;D

[richy27]

is it a national campaign i am in devon and it was on itv last night

[Neil Williams]

Chem Dry could be doing us all a favour.  Most people will watch it and get a couple of quotes I guess.

That's so true and I'll tell you why.
This time last year on early Saturday evening viewings was a programme called Primeval, this programme was sponsored by one of the large UK holiday companies (Haven or something like that).
We have holiday static caravans in Dorset which we rent out, and I joke not that once that programme was on the number of enquiries we would get was unbelievable, the other 6 days of the week were ok but early saturday evening

So yes CD advertising will benefit all of us.