This can either be made easy or complicated. Easy is to just ignore any discussion about CLEAN (starve the oxygen of publicity), complicated is to go on and on and on (no such thing as bad publicity). Doubt it will happen but, CLEAN is a reality, learn to live with it and stop moaning about every little thing. There are plenty who covertly advertise on CIU and no one bat's an eye.
For the record, as Derek posted, I have met Steve and one or two other's from CLEAN. I have no issue with any of the people involved and wish them nothing but success.