Seriously guys, its my mission to make sure that NO pro window cleaner earns less than £20 per hour, and I'm prepared to share how to do it.
Staffordshire is not a downtrodden or deprived area, and even if it were, there are always householders who will pay for a good service. Window cleaners who come on these forums generally have a more serious attitude to the business of window cleaning than a general 'ropey joe' window cleaner we see too many of, and I'm pretty sure that most of us here could easily command at least £20 per hour using ladders.
Window cleaning is changing, and we who are pros can rightly distinguish ourselves from non-pros who think window cleaning is easy money. Let these types have customers who are not prepared to pay a fair price, and we will take those customers who appreciate a good and professional service.
A high price gives an implication of quality, and people are always prepared to pay for good service. Present yourself well, and price becomes a secondary issue.
-Philip