OK, this is not the sort of market I like to be involved in, but lets analyse this if I wanted to be competitive in this sector. So I'll illustrate a fictional job based on Rogers figures.
At 78p sqM I would need 1000 sqM of office = £780
Lets deduct 25% for fixtures and fittings = 750sqM to be cleaned.
One days work for two man team.
2 man team, one tec, one assistant on weekend rate = £225ish
Materials for generic bonnet = £20
So, gross profit for business = £780 - £245 = £535.
For me at this rate (78p sqM) it would need to be at least 1000sqM, others will be less. But as you can see, a profit can be made. But for me, I would not enter this sort of price led environment anymore.
As for the quality of work achieved by the chosen contractor in this case, it's not for me to say, but high standards are achievable at this rate. I know, 'cos I used to do it at 60p sqM maintenance until quite recently (8000sqM)
On the Dry Fusion training course a few years ago, it was shown that using their system, it was possible to earn good profit on larger areas @ £0.60p sqM. This is not just for cleaning, but protecting too. OK, labour rates will have increased a little since then although material costs are actually lower (Nice work Shaun
)
It's easy to knock low prices, especially in the "commercial -corporate" arena, but it is a totally different place to where most of us are.
Safe and happy cleaning
The Ken