Ufindus.com are advertising on TV, can't remember if it was mainstream or satelite. I had a discussion with one of their reps explaining why I wouldn't be signing up. They are still pestering me.
The problem is there are so many advertising mediums about, your message is being diluted all the time. At one time it was yellow pages and that was it.
Still think YP is worth it as most people I ask still tend to use it and it is even more important to work your own database. Keep in touch with your customers on a regular basis because they'll forget who you are. Surprisingly you are not the most important person in their life
Blood hell I'm staring to sound like Joe Polish!