Yes, some telegraph columist, quite an eye opener (harvard biz school). My last airport read was f star star k the marketing. Sometimes marketing posts do seperate you from being one of the lads and comments become - this a wc forum you pratt type-.
We have had some amazing marketing types come here, usually trying to flog us something, and yes there have been divisive rows. The guys who do well are often the most anti because they have been succesfull without any apparent cleverness.
I love batting ideas about but accept the flack that can attract. I often get things wrong but also have zingers that have made me pretty much unique.