http://www.cleanitup.co.uk/smf/index.php?topic=85645.0sure-cleaning hears a post i made with some advice of others if you haven't read already.
I agree 100% with your views about not being googled, as this is how i see it, website is just an extension of leaflet business card.
regarding your site it looks pretty good but i find the home page header pic a little annoying and jerky.
As you already have before and after pics with this con roof one, i'd replace pic on home page with you cleaning windows wfp.
I'd put a section with a brief explanation of wfp and advantages.
I'd try a few different fonts and maybe scale down pics on before and after and just display before and after pics side by side.
Scale down text as much as poss and increase size to make it pleasant to look at not so daunting to read; easy on the eye.
Sorry sure-cleaning, hope i haven't droned on and been over critical.
When i do mine i will show you and give us your thoughts
well done.
thanks for link; lee