Just because the council has said its genuine, doesn't mean your gonna get contracts. Its probably a case of a company finding "sponsors" to help pay for the magazine production and printing.
There are
pre requisites for gaining tenders as previously mentioned.
But since you have asked others opinions, I would listen to them. Personally, I would phone up the council and ask
how to tender for contracts first and what they require - rather than to just ask if it was genuine.
Do some investigation before splashing out..
However it sounds to me you are already giving it the green light and just wanted someone to say "yeah, go for it! - you'll gain loads of contracts from it". :