I have advertised in YP for many years. I have a 5cm display ad in two directories and they have always brought in a steady trickle of enquiries. Older people (like me
) may not be internet savvy and may never be, they are the ones who still use YP and Thompsons.
The also make the best customers
YP/Thompsons account for about 15% of new enquiries, the majority of the rest come by sign written vans, seeing us working and recommendation.