Dave, does the fact that the fed is better (in your opinion) make the Guild a bad idea?
I dont understand your antipathy towards it, I can of course understand that you yourself might not be interested in joining, thats everyone's perogotive, but why do you feel the need to be outwardly negative about it? Most people who dismiss something as not useful, move on and ignore it. I dont have a use for the FED at the moment (nothing against it, just not for me right now) but I am not on here every time I see it mentioned to shoot it down.
It is begining to look like you have personal issues with someone or some other agenda because from reading your other posts over the last few years you do not usually come across as someone who would be against something for the sake of it.
Its £20 for some stickers and logos at the moment, if you never got anything else from it, its still not exactly a rip off is it.
Whats the big issue?