Yeh good link.
Yeah, I am pretty cool.
No, that's your ego saying your cool because it identifies itself with having discovered and posted the link to this site. Its a bit like a fat old bloke who buys a sports car and thinks he's pretty cool. He's not, its his ego identifying itself with the car; you wanna try reading some Eckhart Tolle!
Now my ego is saying that I'm fairly intelligent.
Sometimes my ego is correct and I'm pretty darn sure it is in this instance.