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Daria Taylor

quiet or not?
« on: November 20, 2009, 07:45:48 pm »
hey everyone,

just wondering if you getting busier now it's coming up to christmas? I know cleaning can go abit quieter but carpet cleaning should pick up?

We had leaflets done, delivered about 6000, what kind of return should we be expecting to get from them? we had 25000 printed so i'm just wondering what you guys usually get back?

An also we had printed leaflets with mobile number only because our free phone too a while to be set up, so do you think it reduces rate or return alot?

Dash T

JandS

  • Posts: 4266
Re: quiet or not?
« Reply #1 on: November 20, 2009, 07:51:17 pm »
Don't they reckon about 7 jobs per 1000??

John
Impossible done straight away, miracles can take a little longer.

derek west

Re: quiet or not?
« Reply #2 on: November 20, 2009, 07:56:48 pm »
if i could get 7 jobs per 1000 i would be a millionaire by now. i'd say between 1 and 5 depending on time of the year.

my business advisor said around 1 to 3%, i just laughed, what year is she living in. ;D

got 9000 going out next week and preying for 18 jobs.

next week is looking good so with the leaflets i "should" have a good end to 2009

derek

Daria Taylor

Re: quiet or not?
« Reply #3 on: November 20, 2009, 08:01:33 pm »
Don't they reckon about 7 jobs per 1000??

John

That would be great return, we will just have to see, i dont know what return is like on carpet cleaning, this is first time we doing it on large scale etc, i know return on cleaning etc just wanted to know about carpet cleaning in particular.

Do you do any leafleting?

Daria Taylor

Re: quiet or not?
« Reply #4 on: November 20, 2009, 08:03:55 pm »
if i could get 7 jobs per 1000 i would be a millionaire by now. i'd say between 1 and 5 depending on time of the year.

my business advisor said around 1 to 3%, i just laughed, what year is she living in. ;D

got 9000 going out next week and preying for 18 jobs.

next week is looking good so with the leaflets i "should" have a good end to 2009

derek
Derek what about mobile number do you think that puts people off alot? i know it was such silly thing to do and i'm just really worried i will not get anything back :( and also do you usually get people ringing you back straigh away or over a period of time like a week or 2 etc?

Shaun_Ashmore

  • Posts: 11382
Re: quiet or not?
« Reply #5 on: November 20, 2009, 08:15:46 pm »
You should get a better response than average this time of year but it's usually 0.01% or 1 - 1000, as for a mobile number.....don't do it, people like to shop local also they like to know who they are dealing with so a land line gives them that insurance.

Offering a deal on multiple items cleaned at the same time can work in your favour and offering a discount will sway them into buying but do your sums and offer carpet cleaning at a decent price to make it pay.

Shaun

derek west

Re: quiet or not?
« Reply #6 on: November 20, 2009, 08:27:55 pm »
ask yourself one question, if you got a leaflet through and it only had a mobile number on it, would you call?

i advertise both mobile and landline and i would say 80 to 90% of enquiries go straight to the landline first. but then, they do have a choice. think you'll just have to keep your fingers crossed.
as for straight away, you should get half your total enquiries in the first week, another 30% within a month and the rest in dribs and drabs over time, (these aren't facts, just an educated guess from own experiences)  got a job booked today from a leaflet i put out well over 6 months ago.
think shauns right in saying, this is probably the best time to get a good return on your leaflets, we achieved 7 enquiries per 1000 last nov/dec. but then we tried again in jan/feb and got zero. zilch. nottin. booger all.

would be intersting if you could quickly get another 6000 out with both numbers on and see the difference in responce.

derek

Shaun_Ashmore

  • Posts: 11382
Re: quiet or not?
« Reply #7 on: November 20, 2009, 08:40:04 pm »
Also a leaflet on coloured paper as it stands out a bit more and may even be kept. Last week my parents got a call from a customer who rang my old (their land line number) and asked if I could clean her carpets, this isn't the first time that has happened and I haven't used that number for 15 years or so and she had an old old leaflet.

Shaun

Len Gribble

  • Posts: 5106
Re: quiet or not?
« Reply #8 on: November 20, 2009, 08:42:28 pm »
Cant see why having a mobile number would cause any problems if other info were included.

Put a time limit on offers like ends bank holiday Monday 2010

Len
Always bear in mind that your own resolution to succeed is more important than any other. (Sidcup Kent)

Mike Halliday

  • Posts: 11581
Re: quiet or not?
« Reply #9 on: November 20, 2009, 08:47:09 pm »
Dash can you post your leaflet so we can see it? is your profile picture actually you? if so i hope you have included it on your leaflet as you look quite respectable, I think a good photo goes along way to create trust.
Mike Halliday.  www.henryhalliday.co.uk

Re: quiet or not?
« Reply #10 on: November 20, 2009, 08:53:15 pm »
'Quite respectable' LOL

7 per 1000 that's a windup merchant at work.

If you could do that consistently without having to resort to ridiculous offers then you could earn £100k plus working for some poncy ad agency. 

Daria Taylor

Re: quiet or not?
« Reply #11 on: November 20, 2009, 08:55:28 pm »
Dash can you post your leaflet so we can see it? is your profile picture actually you? if so i hope you have included it on your leaflet as you look quite respectable, I think a good photo goes along way to create trust.

Yeah cos it's me, the picture of me and my husband soon will be goin on website in part about us, i'm working on it now, but never though of putting it on the leaflet

Daria Taylor

Re: quiet or not?
« Reply #12 on: November 20, 2009, 08:58:55 pm »
'Quite respectable' LOL

7 per 1000 that's a windup merchant at work.

If you could do that consistently without having to resort to ridiculous offers then you could earn £100k plus working for some poncy ad agency. 

??? you dont think so? haha anyways i'm not here to discuss that matter, just like to know what return to expect after i have been out there delivering these leaflets for hours with blisters on my feet.

Dash T

Daria Taylor

Re: quiet or not?
« Reply #13 on: November 20, 2009, 09:02:19 pm »
You should get a better response than average this time of year but it's usually 0.01% or 1 - 1000, as for a mobile number.....don't do it, people like to shop local also they like to know who they are dealing with so a land line gives them that insurance.

Offering a deal on multiple items cleaned at the same time can work in your favour and offering a discount will sway them into buying but do your sums and offer carpet cleaning at a decent price to make it pay.

Shaun

yeah we didnt include our free number because we only got it today, took ages to sort out, so i dont know what return we will be looking to get, hopefully we will get some return on it, if not will just have to bite the bullet and start again.

dash t

Daria Taylor

Re: quiet or not?
« Reply #14 on: November 20, 2009, 09:05:56 pm »
ask yourself one question, if you got a leaflet through and it only had a mobile number on it, would you call?

i advertise both mobile and landline and i would say 80 to 90% of enquiries go straight to the landline first. but then, they do have a choice. think you'll just have to keep your fingers crossed.
as for straight away, you should get half your total enquiries in the first week, another 30% within a month and the rest in dribs and drabs over time, (these aren't facts, just an educated guess from own experiences)  got a job booked today from a leaflet i put out well over 6 months ago.
think shauns right in saying, this is probably the best time to get a good return on your leaflets, we achieved 7 enquiries per 1000 last nov/dec. but then we tried again in jan/feb and got zero. zilch. nottin. booger all.

would be intersting if you could quickly get another 6000 out with both numbers on and see the difference in responce.

derek
yeah i was thinking of doing that, and as regards to would i ring mobile number, well if the leaflet looked nice i would if it looked poor i wouldn't.

dash t

Mike Halliday

  • Posts: 11581
Re: quiet or not?
« Reply #15 on: November 20, 2009, 09:06:09 pm »
I get at least 10 new customers a week from 5000 leaflets a week so at an average job price of £100 I will make a grand from 5k leaflets that cost me approx £105 to print & deliver, that's what is important not how many replies per 1000 I get.

work out how much you are spending & how much you need to earn to make it worth while
Mike Halliday.  www.henryhalliday.co.uk

Mike Halliday

  • Posts: 11581
Re: quiet or not?
« Reply #16 on: November 20, 2009, 09:08:38 pm »
my new leaflet ( mistakes rectified after this proof); don't go to website to watch video as its not on until next week ;)

Mike Halliday.  www.henryhalliday.co.uk

elliott cleaning

  • Posts: 778
Re: quiet or not?
« Reply #17 on: November 20, 2009, 09:09:41 pm »
....... is your profile picture actually you? if so i hope you have included it on your leaflet as you look quite respectable........

Very polite way of putting it Mike.   Let's face it, "dash t" is a darn good looking girl.  Hope she makes the most of it for promotional purposes.

ps.  You look ok as well ;) - not to sure about your side-kick

Re: quiet or not?
« Reply #18 on: November 20, 2009, 09:10:47 pm »
'Quite respectable' LOL

7 per 1000 that's a windup merchant at work.

If you could do that consistently without having to resort to ridiculous offers then you could earn £100k plus working for some poncy ad agency. 

??? you dont think so? haha anyways i'm not here to discuss that matter, just like to know what return to expect after i have been out there delivering these leaflets for hours with blisters on my feet.


It was they way he said it, nothing to do with your looks luv. ;)
Dash T

Mike Halliday

  • Posts: 11581
Re: quiet or not?
« Reply #19 on: November 20, 2009, 09:16:45 pm »
Paul that's not my sidekick its my 'stain & odour removal technician'  ;D ;D ;D
Mike Halliday.  www.henryhalliday.co.uk