For me, i really don't like anything that begins by insulting any current standard of work or the people doing it. Anyone looking at your site will only be doing so because they require a change of cleaner or because this is their first cleaner. As such, do you need to tell them what they may already know? For me, that part of the website could be given over to bigging yourself up. Not that i am saying you need more words and sentances to relay the same message (after all, less is more), i'm just saying it's time spent knocking other people and not time spent selling yourseleves.
We all need to 'sell' our 'product'. However, sometimes the 'concept' has to be 'sold' first. In the case of cleaning, i do not believe that the 'concept' has to ever be 'sold', because those who come looking for us and our services know that they need us (or our competitors). They've had cleaners before and they know what the experience is going to be like. Imagine if a hairdresser decided to sell the concept of hairdressing? It would be a waste of time. So all they have to do is sell themseleves and try to make sure that it's them who we go to.
WRT your website, i do belive the punctuation, spelling, and wording, needs a good overhaul. My own English is not perfect and i can see why you may think of the words 'pot, kettle' and 'black', but then again I have never written a website.
Hope this helps.