[Aquakleen Restoration Services]

Hi all

I am putting together a new website and thought about comparing my prices with Chemdrys but dont want to get in to trouble or ruffle any feathers!! I was only going to say something like we are 30% cheaper or something like that.

Where do i stand? You get supermarkets doing it all the time to each other??

Thanks in advance

John

[derek west]

as long as your 30% cheaper and you check it regularly then can't see anything wrong.
derek

[Doug Holloway]

Hi John,

If Chemdry decide to take issue with you, can you afford the legal fees.

Worth thinking about, personally I would not mention another company on my website.

Cheers

Doug

[Mike Osbourne]

I don't even think it's a good marketing ploy for service businesses.

A tin of Hienz beans at tesco is a tin of Hienz beans in ASDA, it's a tangible product.

When people say to me  Why is your quote £50 more than the other guy? I say well why do you think they are £50 cheaper?

It's like saying we are a bit cheaper than the leading players in the CC Industry.

See how it could backfire?

[Paul Heath]

Opening a can of worms...think they would have something to say, you have to be carefull when you mention things in public. very dodgy grounds.

[Aquakleen Restoration Services]

Hmmm I see your points! Maybe ill not do it then! It could be more trouble than it's worth. Thanks for your input guys

[kinder clean]

You could use wording like ' We have less overheads than our franchised competitors which means we can give you a more competitive quote' you can also mention the substantial 15% saving on vat ( providing your not vat registered ) 

Am I right in saying the franchisees of the big companies like Chemdry / Servicemaster etc... have to be vat registered ? if the MOTHER company ( for want of a better word ) is vat registered, as your a franchisee of that company do you have to be vat registered too ?

Paul

[vacman]

Why would you want to mention Chemdry? Not everyone knows who they are to begin with. Not everyone is interested in a cheaper price. Some people may even decide to go to Chemdry (seeing how you mentioned them to the customer  ) thinking that they'll be getting a better service as it's more expensive. Surely your own service is pretty darn good anyway and will blow the customers away?

[jasonl]

I advertise  my prices  in comparison to CD , my prices include application of deodorize, sanitize and anti allergen , whilst these are all optional  extras with CD , which I feel are part of the job.
I also stress that I am not a franchise.

[John Kelly]

Most if not franchises will be vat registered as their turnover will be over the threshold.

[Mike Halliday]

when I first started using M/S I really tried to sell thier benefits, so on my leaflet i used the sentence......

we are the only company in east Yorkshire who refuse to use any harmful cleaning chemicals

I got a letter from Chem Drys solicitor threatening legal action if I didn't remove that statement from my advertising

at the time I had read on an USA forum that one of Chem Dry's chemicals couldn't be used in California as it could be carcinogenic, so was going to fight my corner but in the end I could be bothered

[Ian Gourlay]

Not sure how you can do a price comparison as companies change the pricing stuctures all the time.

I watch with interest how Tesco constantly adjust their prices up and down

[mark_roberts]

Jason

What chemicals do you use to clean, deodorise, sanitise and apply an anti allergen in one go or do you use four different chemicals?

Or do you only apply then when needed?

thanks
Mark

[Aquakleen Restoration Services]

You could use wording like ' We have less overheads than our franchised competitors which means we can give you a more competitive quote' you can also mention the substantial 15% saving on vat ( providing your not vat registered ) 

Am I right in saying the franchisees of the big companies like Chemdry / Servicemaster etc... have to be vat registered ? if the MOTHER company ( for want of a better word ) is vat registered, as your a franchisee of that company do you have to be vat registered too ?

Paul

I like the line 'We have less overheads than our franchised competitors which means we can give you a more competitive quote' Im going to use that thanks!

[vacman]

You could use wording like ' We have less overheads than our franchised competitors which means we can give you a more competitive quote' you can also mention the substantial 15% saving on vat ( providing your not vat registered ) 

Am I right in saying the franchisees of the big companies like Chemdry / Servicemaster etc... have to be vat registered ? if the MOTHER company ( for want of a better word ) is vat registered, as your a franchisee of that company do you have to be vat registered too ?

Paul

I like the line 'We have less overheads than our franchised competitors which means we can give you a more competitive quote' Im going to use that thanks!

Fair enough, but do be aware that you are using the words competitive and competitors in the same line. It doesn't flow very well.

As to what to use in it's place, i'm still thinking for you. It's easy to come up with what you want to say, but much harder to put it into words. And looking at a lot of wbesites, i see it's not just me who has this bother 

[davep]

http://www.allkarecarpetcleaning.co.uk/carpetcleaning/default.phuse

These do it 

[Neil Williams]

Todays Top Tip:
There's nothing stopping you using the word chemdry in your keywords and picking up some potential customers who would look for chemdry

[vacman]

http://www.allkarecarpetcleaning.co.uk/carpetcleaning/default.phuse

These do it 

Their choice, and reading through some of their other unmeasured claims ("best clean ever" and "for years to come" to name two) i'm not suprised they've mentioned chemdry. Judging from their website, I doubt they've even considered the need to be able to back-up what they say 

[Mike Osbourne]

Todays Top Tip:
There's nothing stopping you using the word chemdry in your keywords and picking up some potential customers who would look for chemdry

Just in case you use adwords, don't use it in your keywords for that though.

[Doctor Carpet (Ret'd)]

You could use wording like ' We have less overheads than our franchised competitors which means we can give you a more competitive quote' you can also mention the substantial 15% saving on vat ( providing your not vat registered ) 

Am I right in saying the franchisees of the big companies like Chemdry / Servicemaster etc... have to be vat registered ? if the MOTHER company ( for want of a better word ) is vat registered, as your a franchisee of that company do you have to be vat registered too ?

Paul

I like the line 'We have less overheads than our franchised competitors which means we can give you a more competitive quote' Im going to use that thanks!

Fair enough, but do be aware that you are using the words competitive and competitors in the same line. It doesn't flow very well.

As to what to use in it's place, i'm still thinking for you. It's easy to come up with what you want to say, but much harder to put it into words. And looking at a lot of wbesites, i see it's not just me who has this bother 

Just for starters, how about:
"Franchise businesses often have higher running costs than us which means we can SAVE you money"