[daysdeepclean]

I've just been cleaning an estate agents and come across a leaflet by another firm.....

"This is what most carpet cleaning companies DO NOT want you to know....."

"Today, most carpet cleaners work more or less the same way. They use a method called HOT WATER EXTRACTION, otherwise known as STEAM CLEANING. The results are often highly unsatisfactory and the process very inconvenient."

"At the end of the process, carpets are often very wet, sometimes for days, and at least for several hours."

This is a good bit....

"Floor boards and underlay can get very damp creating a wonderful environmentfor bacteria, mould, fungi and dust mites"

"Probably, worst of all, regularly 'wet' cleaning carpets is known to reducetheir life span by between 33% and 50%"

What a load of rubbish

[Mike Osbourne]

Obviously not a very effective leaflet either.

[from edge2edge]

Colin i am no marketting genius but that leaflet only tells you how bad another persons process is(shxxx though that argument is).I always find people are far more likely to believe you and what you are selling if you spend all your energies on telling them how you use your system to achieve great results.Just look at politicians they spend so much time slagging off the other mps they dont realise the public(we arent that dumb really) then dont listen to them when they try to raise an issue.Regards Alan

[Doug Holloway]

HI GUys

Alan is spot on with the positive sales idea, negativity breads negativity.

Always be positive.

Cheers

Doug

[daysdeepclean]

Couldn't agree more, I never slag my competitors off to custys, it's unprofessional in my eyes and isn't necessary...

The thing is, I believe the company who this leaflet belongs to now uses HWE

[COLIN BRIGHT]

keep your standards up mate and f*** the rest of them

[daysdeepclean]

I like your thinking Colin

[Dennis]

The thing is, I believe the company who this leaflet belongs to now uses HWE

I thought that leaflet sounded like Chem-dry. 

[daysdeepclean]

Here's the leaflet.....

[vacman]

They make some pretty strong statements there...were i in your position and felt the way you do, i'd be contacting the ASA (advertising standards agency) to investigate whether or not they felt the claims made were justified.

The ASA does not rely on a fixed number of complaints to begin an investigation, rather it uses it's own case-by-case judgement, so it's deffo worth sending them a copy.

[GWCS]

Not being a carpet cleaner i would have read that i and thought "oh right! - Better not get a wet clean"

Its not what they tell its how its told.. that flyer is a very good piece of marketing even if the info is wrong? - working on the potential customers fear of not ruining the expensive carpets.

[stevie wonder]

You wouldnt wash your hair or clothes with a dry cleaning compound and then vaccum it out,or a sheep for that matter.
And why does the carpet producing industry only approve of hwe as the best system for carpet cleaning.
Plus the dry compound they use,causes allergies and sneezing,if it isnt totally removed.
What do they know.
Steve.

[neil 47]

Colin

You are right he  now use,s HWE .

He was sucked into to  a franchise ,I think that the leaflet is one of their publicatio

He has seen the light .

Ps he,s a really nice guy 


Neil

[robert meldrum]

If you were promoting Dri Fusion, Texatherm, Envirodri, or similar is not what you would tell your prospects ?
There are posts on here including from myself describing exactly those situations.

SMELLY CARPETS
SOGGY AFTER DAYS
SOAKING WET UNDERLAY
NOT TO MENTION SHRINKAGE

It happens !!!!!!!!
The promoter of this Enviro Dri type system is correctly highlighting the POTENTIAL dangers from another system and telling his prospective customer that their system will NOT cause such problems!!

Don't see anything wrong or misleading there. Standard marketing principles. SELL THE BENEFITS

[daysdeepclean]

I don't actually blame him whatsoever Neil, which raises the point, Dri-Tech should know better than to "Slag" other systems. It sounds desparate!

I've got nothing against using the Dry System as I offer this and LM cleaning as alternatives to HWE. But if I was Joe Public reading  that leaflet and they came round to my carpet and didn't think they'd done a good enough job.... What would I do next? Probably buy new carpets after reading that leaflet!

It comes back to educating the customer and maybe impartially explaining what methods are available, and let the customer decide what's best for them!

I'm sure he is a nice fella and as with other local carpets cleaners in our area, I'd give him a wave, a nod and a wink Hell, I would even buy him a pint.... I will buy you one too Neil..... But the next rounds a double malt

[daysdeepclean]

If you were promoting Dri Fusion, Texatherm, Envirodri, or similar is not what you would tell your prospects ?
There are posts on here including from myself describing exactly those situations.

SMELLY CARPETS
SOGGY AFTER DAYS
SOAKING WET UNDERLAY
NOT TO MENTION SHRINKAGE

It happens !!!!!!!!
The promoter of this Enviro Dri type system is correctly highlighting the POTENTIAL dangers from another system and telling his prospective customer that their system will NOT cause such problems!!

Don't see anything wrong or misleading there. Standard marketing principles. SELL THE BENEFITS

Robert, do you slag off your competitors methods when you're at a prospects house/business? I'd be surprised if you did!

The fella from down here must feel a bit awkward if someone asks, "Why are you using HWE when you rubbish it so much in this leaflet?"  (Even though they aren't actually "His" words)

Yes, they should sell the good points of their services, but writing inaccurate claims is pathetic and damaging to "Our" industry! Surely even you can't accept that?

[robert meldrum]

Just checked Bone Dry and as expected they have the same wording in their marketing. Not surprising really as they're promoting a " Dry System "

Don't think it's SLAGGING OFF just highlighting the differences. Nothing wrong with that as long as what they're saying is true...........and as we all know, it happens.

If you can offer potential customers a method of cleaning their carpets that can be GUARANTEED to

Be dry and in use with ZERO down time
Will NOT shrink their carpets
Will not cause wick back
Won't leave them stinking or soggy
Surely you would use this in your marketing

Obviously, having made all of the above claims YOU MUST BE ABLE TO DELIVER and according to many web sites offering Dry Systems that's what system users are claiming. Just as some T/M owners suggest in their advertising that because they have " 10-20 times more power " than portable machines they will do a better job, which isn't always the case.

It's MARKETING ..............selling the SIZZLE rather than the SAUSAGE

[daysdeepclean]

Robert, I do agree with some of what you are saying actually.

I myself sell on quick drying times and offer other methods etc etc....

But even I wouldn't bring to attention the Rug Doctor Cowboy and what a crap job they'll do, because you are inviting the customer to start thinking about the negatives of carpet cleaning! And as we've established, it would make me sound desparate.

I like to remain chirpy and friendly, when you're being negative, people notice and don't want that in their house!

[robert meldrum]

Morning Colin

Good comment!

Would'nt dream of slagging off other people or systems, but have come across many customers who've slagged off the previous cleaner and that's included a couple of major franchise companies who failed to deliver.

My take on this is simple..............

A company who specialise in a Dry system is highlighting the POSSIBILITY of what MIGHT happen with another system. If I was confronted with this I'd agree that it's been known to happen BUT then explain how it would NOT happen with me and being a HWE user ( mainly ) would sell my own SIZZLE

[neil 47]

Colin

Thanks for the offer of a pint .not today though as I had to much of this place yesterday
 also took some home lol