Im really glad you posted that.
You see it allows me to illustrate something to you. As Ive been saying, its all about LOCATION!!
Not the location where you conduct your business. Essentially thats got nothing to do with what appears on the front page.
To be successful with google you need to think outside the box. You need to think as if you are a punter.
What Im saying is that what appears on the front page when a location is specified, in this case Derbyshire, is something that is RELEVANT IN LOCATION TO THE PERSON WHO HAS CARRIED OUT THE SEARCH!
MY point is I AM NOWHERE NEAR DERBY, thus this is what I see............its not the same as what you see.
You arent on that.
Which has been my point all along, think outside the box mate, then your halfway there with Google.