The idea with this kind of picture is that it grabs attention, makes people look twice and entices them to read your info.
The reason I thought this particular photo worked well was because its not just a little kid, they are also covered in food so theirs a connection, you can assume they also got crap all over the carpet, or maybe I've just spent way to much time on this.
What its aiming to do is give that " Ooh whats that all about, what does he do? " so are more likely to read your details.
I went off the idea of a logo after what was pointed out after one of my previous posts, they are only really any use to large corporate types.
Just look on the roads, at the stream of vans from all types of trade, they all look identical, white van, non descript logo, company name and details, the ones that really annoy me are the ones where after reading all the info on the van your still non the wiser what the hell they do for a living !
I feel like ringing them up and telling them the error of their ways - " yeah mate, I tell you where your going wrong you need a picture of a baby on there !
Paul