I think the subject title is a typo. I think it should have read: WHO SAYS LEAFLETS DON'T WORK A LOAN.
I suppose that would depend on how big ones LOAN was to gauge whether leaflets would or would not WORK (repay) it.
When I first started out in this window cleaning malarky I did some leafletting and after the 1st 2000 or so realised 4 things:
1) To get a good leaflet printed costs good money.
2) Delivering even 2000 takes a fair amount of street pounding and shoe leather.
3) How many trees are being wasted here?
4)...and most importantly. The return isn't worth the cost or effort. Because after the time, cost and effort the Knight Window Cleaning empire could only boast 16 or 17 customers.
So I sat down and had a word with myself and suddenly God inspired thoughts dawned on me:
1) On the basis that I had to return to the address to give a quote I realised that I was doing the same job twice!
2) Stuffing a leaflet through someones letter box takes 3 seconds. Ringing the bell and waiting for an answer takes an additional 10 seconds...but I get a yes or no there and then. If no, OK. If yes then I can quote there and then and arrange the timing of the job. I eventually came to the realisation that if I had my window cleaning gear in the car parked around the corner I could do them there and then...sort of canvassing and earning at the same time
3) Leaflets have their place. Knock 1st and if nobody is in stuff one in the letter box. Return at a later date (preferably in the early evening) and say: "Hello, I put a leaflet though your letter box the other day, have you had time to read it?"...or words to that effect. Here you're not cold calling, which I think the non-door-knocking guys have a problem with :
. The leaflet has already made the introduction so you sort of have half a foot in the door already.
Get used to the "No" word...it doesn't hurt and you will get used to it. 20 "no's" are soon forgotten by the one "yes".