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richywilts

  • Posts: 4261
Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #20 on: July 11, 2009, 12:00:57 am »
iv just payed to advertise in too local magazines that get circulated between a large area of 5500 homes in chester posh area and 5500 in ellesmere port where lots of local companies advertise with a little bit of wats happening etc round the area, its a glossy full page advert for fascia and conservatory cleaning paid 230quid iv had a small advert 20quid a month that always seems to get a steady stream off interest so thought id up the ante and goes for broke il let u know how well it does.
Richard Wiltshire
Window Clean Direct

richardwiltshire36@yahoo.co.uk
www.windowcleandirect.co.uk
07894821844

pingu

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #21 on: July 11, 2009, 07:42:18 am »
Paul could you post one of your leaflets so I could have a look, perhaps there is something in the way it is presented that gets higher returns.

Also you say 15 from 100 leaflets and perhaps higher, what is your success rate from those quotes?, do you get these figures from every 100 delivered?


I built my round from leaflets alone and of course word of mouth...but 15% I would love to replicate...I still need around another 40 customers and my round would be close to where I would like it to be...so your method may be the answer to speeding up my goals.

Cheers
Dave.

peter holley

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #22 on: July 11, 2009, 08:18:05 am »
nonsense needs to be exposed and dismissed , if a new starter read a foolish claim like this 15% nonsense he would,nt be prepared for the hard graft involved in building a round regards alan

i'm ot a starter, i'v been running 17 yrs....why is it a foolish claim? the guy obviousley hit the right spot.....

I myelf have had good results ... in one village i put out 120ish laflets and had 16 jobs....this is not a bold boastfull claim, it is a truthfull fact.  the reason I had this success was because their window cleaner had moved.

this type of success rate with leaflets is very rare, and personally I find door knocking far better, however I still put leaflets out and still get work.

to dismiss a post and call it foolish because its not to your liking is foolishness in itself :(

 

simon knight

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #23 on: July 11, 2009, 08:27:26 am »

In an infinite universe anything is possible but a 15% hit rate from leaflets while possible definately is not the norm.

0.5% - 1% is.

peter holley

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #24 on: July 11, 2009, 08:30:05 am »

In an infinite universe anything is possible but a 15% hit rate from leaflets while possible definately is not the norm.

0.5% - 1% is.

thats what i said ;D but this post is about not about what the norm is .... its about what happened this particular time ;)

simon knight

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #25 on: July 11, 2009, 08:40:12 am »

In an infinite universe anything is possible but a 15% hit rate from leaflets while possible definately is not the norm.

0.5% - 1% is.

thats what i said ;D but this post is about not about what the norm is .... its about what happened this particular time ;)

Fair comment. Anyway good luck to him. Right I'm off to earn a few £ (beats shopping in Asda with Mrs K)  ;D

pingu

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #26 on: July 11, 2009, 08:49:04 am »
I have read the 1st post and he does clearly say for every 100 delivered...


"i have only ever delivered leaflets never door knocked. i gets about 15 quotes out of every 100 leaflets, i am probably getting more now because recently i started using thicker grade paper now, since using that i've gained a few more per 100 leaflets".

I would love to be able to achieve results like this or near to...if there is a way I would like to find out more about it as this could be the key.

Cheers
Dave.

R W C

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #27 on: July 11, 2009, 08:51:17 am »
The more you drop the less the % is, he could of carried on dropping leaflets till he got to 1000, them 15 custys may still of been the only custys that rang which would of brought it down to 1.5% so he could of just hit the lucky patch, I personaly have never dropped only 100 as might aswel make it a few hundred while your at it.

Chris

peter holley

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #28 on: July 11, 2009, 08:54:51 am »
I have read the 1st post and he does clearly say for every 100 delivered...


"i have only ever delivered leaflets never door knocked. i gets about 15 quotes out of every 100 leaflets, i am probably getting more now because recently i started using thicker grade paper now, since using that i've gained a few more per 100 leaflets".

I would love to be able to achieve results like this or near to...if there is a way I would like to find out more about it as this could be the key.

Cheers
Dave.

 :o :o so he does :o :o oh well  ;D


Ian_Giles

  • Posts: 2986
Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #29 on: July 11, 2009, 09:26:16 am »
When someone comes on here and makes a claim that is well outside of normal parameters then he is going to be taken to task, and should expect to be.
The trick is to find a way to back up and substantiate your claim.

The claim at present is that every time he drops off 100 leaflets he gets at least 15 enquiries, and not just because he has hit a 1 off sweet spot.

If correct then his leaflet must be pretty special don't you think?

So perhaps he could help ease doubters minds by posting a pic of his flyer...that would be a start for sure.

A 15% return is a HUGE claim, ergo I viewed it with more than a little cynicism. If he has achieved such a return then good for him, but for me to believe it I'd need to see something that at least starts to back up the claim.

Oh, and posters....please be careful how you continue the argument, He may not have yet backed up his claim but you can't just call him a liar! (should any of you do so of course!)


Ian
Ian. ISM CLEANING SERVICES

R W C

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #30 on: July 11, 2009, 09:43:07 am »
I think the point is if someone came on and said ive just dropped 100 leaflets and got 15 custys this could be believed, but to say it is a frequent thing is where the questions come in, I recon if this was to happen then he should be pretty full and doesnt need to drop leaflets anymore, if this worked for me I would have about 3,000 custys lol, I recon everyone has a area near them that they wouldnt even go near (I have) and I recon that if I dropped leaflets in these areas I too would get a very good response because a lot of w/c wont go to these areas so therefore a few people will be desperate for a w/c.



Chris

Ian_Giles

  • Posts: 2986
Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #31 on: July 11, 2009, 10:23:28 am »
I agree with you Chris, a one off thing is not exceptional, but a 15% return on a regular basis is very hard to believe...without some form of proof!

Ian
Ian. ISM CLEANING SERVICES

prestigeclean

  • Posts: 618
Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #32 on: July 11, 2009, 11:15:53 am »
some sense is being talked at last , my post is not a personal attack on the original poster , however anyone who has consistently dropped leaflets knows that 15%  overall , and the claim is that he achieves this for EVERY 100 dropped is plainly nonsense , and trust me if he can prove his claim then i will apoligise regards alan

simon knight

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #33 on: July 11, 2009, 03:12:30 pm »

I think the subject title is a typo. I think it should have read: WHO SAYS LEAFLETS DON'T WORK A LOAN.

I suppose that would depend on how big ones LOAN was to gauge whether leaflets would or would not WORK (repay) it.

 ;D

When I first started out in this window cleaning malarky I did some leafletting and after the 1st 2000 or so realised 4 things:

1) To get a good leaflet printed costs good money.

2) Delivering even 2000 takes a fair amount of street pounding and shoe leather.

3) How many trees are being wasted here?

4)...and most importantly. The return isn't worth the cost or effort. Because after the time, cost and effort the Knight Window Cleaning empire could only boast 16 or 17 customers.

So I sat down and had a word with myself and suddenly God inspired thoughts dawned on me:

1) On the basis that I had to return to the address to give a quote I realised that I was doing the same job twice!

2) Stuffing a leaflet through someones letter box takes 3 seconds. Ringing the bell and waiting for an answer takes an additional 10 seconds...but I get a yes or no there and then. If no, OK. If yes then I can quote there and then and arrange the timing of the job.  I eventually came to the realisation that if I had my window cleaning gear in the car parked around the corner I could do them there and then...sort of canvassing and earning at the same time ;D

3) Leaflets have their place. Knock 1st and if nobody is in stuff one in the letter box. Return at a later date (preferably in the early evening) and say: "Hello, I put a leaflet though your letter box the other day, have you had time to read it?"...or words to that effect. Here you're not cold calling, which I think the non-door-knocking guys have a problem with ::). The leaflet has already made the introduction so you sort of have half a foot in the door already.

Get used to the "No" word...it doesn't hurt and you will get used to it.   20 "no's" are soon forgotten by the one "yes".





geefree

  • Posts: 6180
Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #34 on: July 11, 2009, 03:24:19 pm »
I never door knock, whole round has been built on leaflets and word of mouth, 15% is easily acheivable,

done that many times , 1% is usual too,

its the luck of the draw , good days , bad days.

had 20%....and also had 0%.

its pure luck.

paul beckett

  • Posts: 215
Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #35 on: July 11, 2009, 05:05:27 pm »
well i dont know why i got this much responce, i have just moved to this new area. i have delivered about 800  leaflets and i have gained about 15 % quotes, i have not got all the quotes but enough to get me started in this new area. i may have got this responce because i dont only do window cleaning i offer other services such as power washing, guttering and repair and install because i used to be employed doing this work,fascias,soffits,and conservatories.
maybe thats why im getting a good reply. anyway i know i got this reply, and i should'nt be called a lier, whats the problem, being taking the p-ss out off for someone (like me) for doing well for a change, after all i needed it for a change. its a shame that someone cant come on here after they've had some luck, i suppose some people dont like people doing well.
and i am not saying that every hundred i delivered i get 15 quotes, and ive only delivered 800 flyers i just rekon ive hit the right area at the right time.

paul beckett

  • Posts: 215
Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #36 on: July 11, 2009, 05:11:48 pm »
nonsense needs to be exposed and dismissed , if a new starter read a foolish claim like this 15% nonsense he would,nt be prepared for the hard graft involved in building a round regards alan

you dont know anything about me, and i do graft hard for getting quotes and work hard completing work, i know i give every custy the best job i can give.

paul beckett

  • Posts: 215
Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #37 on: July 11, 2009, 05:16:25 pm »
iv just payed to advertise in too local magazines that get circulated between a large area of 5500 homes in chester posh area and 5500 in ellesmere port where lots of local companies advertise with a little bit of wats happening etc round the area, its a glossy full page advert for fascia and conservatory cleaning paid 230quid iv had a small advert 20quid a month that always seems to get a steady stream off interest so thought id up the ante and goes for broke il let u know how well it does.

i would'nt say you get a good responce , because you would only get slated,  but i hope you do really well, at least you have put your money where your mouth is and hope you make good money out of it, let us know how you get on.

R W C

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #38 on: July 11, 2009, 05:17:38 pm »

I think the subject title is a typo. I think it should have read: WHO SAYS LEAFLETS DON'T WORK A LOAN.

I suppose that would depend on how big ones LOAN was to gauge whether leaflets would or would not WORK (repay) it.

 ;D

When I first started out in this window cleaning malarky I did some leafletting and after the 1st 2000 or so realised 4 things:

1) To get a good leaflet printed costs good money.

2) Delivering even 2000 takes a fair amount of street pounding and shoe leather.

3) How many trees are being wasted here?

4)...and most importantly. The return isn't worth the cost or effort. Because after the time, cost and effort the Knight Window Cleaning empire could only boast 16 or 17 customers.

So I sat down and had a word with myself and suddenly God inspired thoughts dawned on me:

1) On the basis that I had to return to the address to give a quote I realised that I was doing the same job twice!

2) Stuffing a leaflet through someones letter box takes 3 seconds. Ringing the bell and waiting for an answer takes an additional 10 seconds...but I get a yes or no there and then. If no, OK. If yes then I can quote there and then and arrange the timing of the job.  I eventually came to the realisation that if I had my window cleaning gear in the car parked around the corner I could do them there and then...sort of canvassing and earning at the same time ;D

3) Leaflets have their place. Knock 1st and if nobody is in stuff one in the letter box. Return at a later date (preferably in the early evening) and say: "Hello, I put a leaflet though your letter box the other day, have you had time to read it?"...or words to that effect. Here you're not cold calling, which I think the non-door-knocking guys have a problem with ::). The leaflet has already made the introduction so you sort of have half a foot in the door already.

Get used to the "No" word...it doesn't hurt and you will get used to it.   20 "no's" are soon forgotten by the one "yes".






A lot of areas of area s now have no canvassing, you may say ignore this but you probably wont get past 10 doors before the old bill come looking for you, also a leaflet can be kept even those that have a window cleaner keep them incase one day they need one.

pingu

Re: WHO SAYS LEAFLETS DONT WORK ALOAN ?
« Reply #39 on: July 11, 2009, 06:33:42 pm »
Hi Paul...arhhhhhhhhh you're post now makes real sense...now that you have put a little information into it...now the 15% does tally.

Cheers for the additonal info..

Cheers
Dave