I think sometimes we over use words, like pure water and water fed poles etc etc, going into too much detail of the system. Often this leaves the customer a bit puzzled I find.
When people ask me when walking by, or briefly explaining it to a new customer, this is what I say, and almost everyone immediately understands.
"What it basically is, we clean the windows with purified water, and because the water is so pure, it dries up without leaving any spots".
Usually I quickly show them how it works, and they understand it. You can add whatever you want after that, like ladders are restricted now due to health and safety requirements or whatever. But that's basically it. When I knock for payment, I give them an explanation letter, and say that "this letter goes into slightly more detail on the system, I think you will find it interesting."
I find that they use the exact same words explaining it to their friends and family, "yes he cleans it with purified water so it doesn't leave any spots!" and the friend/family member/aquintance understands as well.
This is basically the letter that I give them, standard letter that has been posted on here before, but slightly simplified. When I switched over, I sent every customer this letter, and did not have any problems switching over.
Dear Customer,
Your windows will be cleaned using a method, that is now the industry standard. This method involves the use of water fed telescopic poles and 100% pure water, which we obtain by sending tap water through a series of complex filters to purify it to the highest degree.
We are using this technology for a number of reasons.
Health and safety
Legislation limits the use of ladders as temporary workstations. The law now states that ladders can only be used when all viable alternatives have been considered, and water fed pole systems are seen as a safer viable alternative.
This way we can do the job to a high standard whilst standing on the ground.
Better cleaning results
The major advantage of the water fed pole system is that only pure water is used, with zero impurities in the water, eliminating the need for detergents and chemicals. As your windows will be brushed clean your frames will be cleaned at the same time.
This process involves brushing your windows clean then rinsed off with pure water. As such they will be left wet and will need some time to dry naturally. Because we use pure water, the windows dry spotless.
We can clean all aspects of your property.
Frames, Conservatory Roofs, UPVC, Panelling, Canopies, Guttering, Fascias, Garage Doors etc.
Yours Thankfully,