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Like i say had a call today from a company saying that they supply a regional magazine and said that the window cleaner in the area that i cover has retired and his advertising space in the mag is free,during the conversation they slated Yell buy saying we don`t tie you in like them you only need to sign up for 3 months at a time no catch.Anyone had a similar call lately.
I get these calls quite regularly, either that or they purport to be from charitable organisations. Or the police federation, I told one of those my Father in law was a copper and they hung up! It's just advertising space for sale, and they'll say almost anything.But if they have the previous mag with his ad. it could be worth phoning him as someone said.I always say to them 'I have spent my advertising budget for this year' and they usually go away
Like i say had a call today from a company saying that they supply a regional magazine
Trading standards - Small traders targetted in advertising scam.Date: 04/03/2009We are urging local businesses to be wary of an advertising scam once more doing the rounds. The advertising companies involved are often based in the Greater Manchester area and a number of local traders are being hounded with invoices.Typically a small business receives a call out of the blue from someone who states they are selling advertising for a ‘good cause’ publication, for example promoting child or road safety. The publication is to be sent free of charge to appropriate local recipients such as schools and colleges. To confirm a booking the trader is asked to provide a ‘code word’ which will be used in future communication. The chances are the trader will never see this publication, but they do receive the invoice – followed by a number of further invoices from other ‘media’ or ‘publishing’ businesses for the same advert in similar ‘good cause’ publications all stating the agreed code word.The unsuspecting trader, often unsure of the name of Company they dealt with may pay up. If the invoice is queried or left unpaid, the trader can expect follow up telephone calls which become increasingly unpleasant. Many traders cave in and pay up in the mistaken belief that the problem will go away – but it does not! Unfortunately paying up means the trader is seen as an easy target by other scammers of this nature, who often purchase the trader’s details, so the invoices and phone calls continue. ‘We have seen as many as ten different traders invoicing and then phone chasing the one small business following the initial sale’ stated Adrian Schwab from Buckinghamshire Trading Standards. The phone calls and invoices do not make it clear whether or not a contract has been formed. Adrian Schwab added, ‘The scheme creates confusion in the mind of the trader, who may be unable to readily recall what and with whom they agreed to advertise.’ The scammers rely heavily on the use of telephone recordings, sometimes expertly and fraudulently edited, to make it sound as if advertising was agreed to, to support their claim for payment. Also, the terms and conditions of the advertising companies are completely weighted in their favour, leaving businesses concerned they will be heavily penalised if they withhold payment.All businesses need to be vigilant and recommends the following steps to avoid falling victim:If you receive a call from an unknown source trying to sell advertising space in a ‘good cause’ publication, remember any answer you give may be later used against you to give the impression you agreed to an advertisement. Let them do the talking and be generally non-committal in your responses. If they are genuine they will happily send you a no obligation written proposal. Also consider where the publication will be distributed – is it the right catchment area / type of publication?If you receive follow up invoices or telephone calls which you think might be linked to this scam, only respond in writing and refuse to pay. It is up to the supplier to demonstrate they have a contract. Keep copies of your letters and notes of telephone conversations.Do not pay anything without being sure you agreed to the advert as printed and know the advert appeared in the agreed publication and that the publication receives the stated distribution audience. I.e. are 5000 copies of the magazine really printed and distributed? Consider if that advert will really help promote your business.Don’t cave in if they hound you for payment. It is unlikely formal legal action will be taken to enforce an alleged debt of this nature, and if you pay up you will probably receive other invoices demanding payment. If you are unsure about a company offering advertising or believe you have been conned/scammed by an advertising company then please us contact for advice. 0845 3708090
the window cleaner in the area that i cover has retired