Saw this in Norway. Most everyone in Scandinavia uses sorbo. The main european importers are in Denmark which may have something to do with it.
I even bought one of their squeegies myself. Has the corners filed off to aid getting ionto the corners. Very well made but a bit clumsy. The rubbers are not easily available here and are fairly expensive £4-£5 each in my limited experience. This might explain the existence of this machine. Unfortuantely, their squeegies and rubbers are incompatible with competitors equipment.
Went back to my trusty ettore brass. Use pulex for 35p each. Not really worth sharpening them. Even for canny Scots like me.