Well I think it's great!
I actually have been through-out the whole site!
Why I don't know, I don't want a window cleaner in Exeter!
I typed in Window cleaner in Exeter into Dogpile... you were second came up as commercial window cleaner
Brilliant, I usually get bored after second page on more!
and as for the smile it goes a long way, IMO not cheesy at all!
All in all very cool