The message in that video is to push your company and illustrate to the punter what more/what better/what else you offer compared to your competitors; I didnt hear any of that message which you suggest we push so far as you would like us to believe about you compared to your competitors.
Sorry, I don't completely understand what you are saying.
At no point during the message do you need to bring up the competition. In fact, do not bring up the competition!
The key is giving them something tangible and real and effective to chew on that will discourage them from using another competitor.
Try this: Put the shoe on the other foot for a minute.
Your basement is leaking, so you scramble to locate 3 numbers for local leaky basement repair companies.
You call the first and hear this message:
"Thx for calling Joe's Leaky Basement Specialists. Sorry we missed your call, your call is important to us, and we'll call you back as soon as possible."
You hang up the phone, pick it up again, and dial the next number, and hear this:
"Thx for calling Sam the Leaky Basement King. Sorry I missed your call, your call is important to me, and I promise to call you back within 1 business hour."
Better, right? Why? Marketing!
Lastly, you call the third number, and hear this:
"Thx for calling Bob's Wet Basement Repair. If you have a leaking basement emergency right now, please hang up and call XXX-XXXX and ask for Jill. It is very important that you act quickly, since the first few hours can be the most damaging and destructive to your property, and time is of the essence! The number again is XXX-XXXX, and rest assured that a trained representative from Bob's Wet Basement Repair will be dispatched as soon as Jill hears from you, and that all of our crews are fully equipped and insured. Relax, we're here to help, and guarantee that if anything can be salvaged, it will be! Hang up and call Jill now, at XXX-XXXX to get an emergency crew dispatched."
See what I mean?
Which of the 3 do you instantly feel you should trust? And please notice that price has not even been mentioned yet, or experience levels.
That's kind of an extreme example, but it illustrates the point.