Also think what a disaster it could be. You have to remember it's a numbers game - not everyone wants their windows cleaned and several already have a cleaner. Are you saying if i stick a pound coin to my flier i'm going to pick up the people who have a cleaner? The biro thing is the same principle it's a gift to entice you to open the mail and hopefully read it, doesn't work in our house. The free clean was something you mentioned on the video that's why i brought it up. One guy on this forum tried it the other week and one woman took the free clean then told him she already had a cleaner so wouldn't require his sevices. Another guy admitted making a mistake by having super glossy four colour fliers printed his success rate was very small - maybe he should have stuck money to them all?
So, don't offer a free WC clean, no big deal. That's not the point I was making in the video, I was simply explaining the original use of this marketing strategy (this is not a NEW strategy, yet what WC has tried it?)
And what's with the 4-color flier comment? We're not talking about that. We can, but we're not right now.
You said "it's a numbers game". What do you believe that really means?
And the biro thing is the same principle, perhaps, but a horribly poor application of it.
Affixing something a little crazier might just work though, in capturing people's attention and getting them to review your offer.
Maybe affixing a stitch of cloth? Or maybe a chunk of a pub coaster?
But let's get back to this money example:
How much would you be willing to pay for a new window cleaning client?
If the idea of a one pound coin scares you, try out a 5 pence (is there such a thing?)
The point is, by doing something a little different, you cut through the noise.
You could create a little simple story around why you're giving them a 5p, tape it right at the top, fold up the flier, place it in a sealed envelope, and then write on the outside in pen "DO NOT THROW - CURRENCY INSIDE"
Try it. It'll take you a couple hours to make the flier, a few pounds to print them off, affix the 5p's , and then you can pay a local kid next to nothing to drop them all off.
And do a small trial run of the method. 100 houses only, and see what happens.
Minimize your risk during this trial phase, and test, track, and tweak, until you have a consistently performing marketing asset, then roll it out to a larger audience.
This is not risky, or expensive.
Wasting money on weak and ineffective, cookie-cutter marketing is.