Who in there right mind would want to use that Logo of there's anyway??? It doesn't even represent an image of a window cleaner but a bloke with an Hurnia lifting what looks like a vacuum cleaner that's blocked and what makes me laugh the most, is it cost them hundreds of pounds no wonder they want to protect it.
Most customers understand plain English, go to a new customer and say I use reach & wash and they'll look at you, as if you have a speech impediment, tell them how the system works in plain English and they'll understand every time.
Why bother with reach & wash, there system reminds me of something similar Brits used to say about the Yanks during WW2, Overpaid over sexed and over here.
We could start a new phrase about ionics, Over price over engineered and over here