Some have been on a course, some are naturals, some mass leaflet,some door knock, some advertise, some grow only by recommendation, some buy work.
What's the best marketing plan? Or do you think that people like me who do have a plan are misgiuded?
I will say this, in my opinion window cleaning does differ from most marketing doctines in that it is loyalty based and once you have a good customer they do tend to stick with you and not be prised away even if you are awful.
i will reply to this, only to give a point of view from someone who isnt a marketing guru ( as im sure certain people here are :
, i know my view will be laughed at by them and i will be told im going no-where, but hey, this is for the people who want a different view
)
my
new work now only comes from recommendation
i went though a spell of putting flyers in the houses next door to the houses i do, somewhat fill in the gaps between the houses, i.e, i clean numbers 2, 4 , 6 , 8 , 12, 14, 18 ........ i would put a flyer in number 10 and 16, fairly simply, but my idea was to fill in all the gaps, as time spent driving between jobs is time i am not earning, it worked well, i had some postcards printed up at vista and it says @ window cleaner, we clean your neighbours, we are still taking on clients, would you like a qoute " or words to that effect, my theory is they would ask next door who would say, yes he does a good job, it trustworthy, job done, i have the job
keep in mind though, i am running past full, so dont need to market per se, i am planning a bit of a drive for a few more LOCAL commercial jobs in the new year, if i get some, great, if i dont, no worries
from the point of the domestic market, does marketing work that well, people like to know who is coming around to walk around there home, so they often go with a recommendation
commercial work seems to now be driven by price, give them a good price and if you look the part and have the insurance, they will give you a go