We stopped advertising in the books when we moved into this house; we had to cut costs because we had a lot to spend on sorting this place out; however I reckon it was a mistake.
To get the best out of the phone books, you have to be in there year-in-year-out.
Why?
Because people/businesses get new phone books and they end up lost or in the bin and they just stick with their out-of-date one. Then three-years-down the line, they think, 'blimey, this phone book is from 2005 and then make an effort to keep the next one; so eventually, after a few years, the old issue or the new issue, you'll be in everyone's houses or businesses.
I'm honestly still getting calls from my 2005 Yellow Pages, Blue Book, and another smaller one; not often mind; but I still do get them.
I will start up again in the books though; however I can't afford a 2K per year advert than some window cleaners spend; but maybe that's the reason why I can't afford to do it, because I won't make the effort to do it; not yet anyway.
It's all about risk and return I guess.