Interesting point about council estates..................C/D have always leafleted council estates around my locality and I've seen them working in them frequently.
You can get a false sense of reality from some individuals postings when it comes to targeting prospects.
The reality is and always has been.............
Working class people have always been more cleanlieness conscious and have, in recent years, more disposable income. Fact !
In other words and this was illustrated clearly by a regular poster over the past year, or so, a successful business can be built on servicing these areas.
You might have to price at the middle to lower end, BUT the customer's expectation will be lower and you will spend less time per job, so your hourly rate will often exceed the other guy, who targets private estates.
You may have to treat the job as FULL TIME but you will get paid FULL TIME.
Another point...........
The clients you service in council estates will, in most cases have friends / relatives / wokmates who live elsewhere.
If you offer an honest pricing policy to everyone, giving options, to include / exclude vacuuming, turbo drying, protecting, you can get work from all sectors.
robert m