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letzclean

  • Posts: 143
Conversion rate for leaflets?
« on: July 21, 2008, 09:08:22 am »

Hi Guys n Girls,
                        I was wondering what your conversion rate is from flyers or what it should be some people say 1% some say 10% I was also wondering how many flyers I should put out a week and how often all suggestions and aqnswers would be greatly appreciated. Anyone doing flyers down in London I would love to hear your comments. Thank you in advance Now.....

Letz Clean
"A pessimist see's the difficulty in every opportunity, an optimist see's the opportunity in every difficulty."

CLEAN-MASTER

  • Posts: 46
Re: Conversion rate for leaflets?
« Reply #1 on: July 21, 2008, 06:27:34 pm »
Conversion rate depends on quality of leaflet & alot on quality of delivery. We paid a local delivery company £39 per thousand, they delivered 30 000 leaflets for a conversion rate of 0.05%, yes 0.05%. I have since always delivered myself, I've now done around 10 000 leaflets for a conversion rate of 4%.

Joe H

Re: Conversion rate for leaflets?
« Reply #2 on: July 21, 2008, 09:12:48 pm »
Hey Clinton, its back to school for you

4% is 4 per 100, or 40 per 1000 or 400 per 10, 000 which is WOW!

letzclean

  • Posts: 143
Re: Conversion rate for leaflets?
« Reply #3 on: July 25, 2008, 10:04:36 am »



Hello there Mr Hatton,
                                    How many flyers per week should I be delivering
"A pessimist see's the difficulty in every opportunity, an optimist see's the opportunity in every difficulty."

Joe H

Re: Conversion rate for leaflets?
« Reply #4 on: July 25, 2008, 07:09:00 pm »
Hello there Mr Hatton,
                                    How many flyers per week should I be delivering
As many as you can  :)

Alan Rowley

Re: Conversion rate for leaflets?
« Reply #5 on: July 25, 2008, 09:51:33 pm »
I haven't dropped any leaflets for over a year now, but I was told by a Business Link expert that if you get 6 jobs from every thousand leaflets, you have done well.

We targetted a small village when we first started, dropping about 1,000 leaflets. We got a one-off job, a regular weekly job and one monthly job.

On a sunny day, I would much rather drop leaflets than scrub showers.

 ;D

ALAN.

paul macca

  • Posts: 42
Re: Conversion rate for leaflets?
« Reply #6 on: July 26, 2008, 03:52:37 pm »
Obviously a lot depends on the quality and layout of the leaflet. Also how and when  they are delivered. IE singular or with loads of others / delivered early week to avoid clashing with free weekly paper delivery days which clog up the passage.

Paul