Rog.
Sorry to hear you are feeling down at the moment.
The answer to your question is probably a combination of things all of which have been mentioned already. I have always watched your posts with interest and have noticed a trend. This isn't a dig at you or anything.. just an observation. You do seem to be "Up and down" (OMG Gail has just seen the up and down bit and is laffin at a window cleaner being up and down
quite a bit in your moods. In these crazy days more and more folk are like that. Stress and depression are at an all time high.
The problem with being in a down period is that the motivation goes, everything seems hard work and there seems to be no light at the end of the tunnel. These feelings are picked up by the customers and it affects them. If you phone a company and you get a cheery "Good morning etc the impression you get is good...phone another and get someone saying the same but in a surly way you get an entirely different impression and it immediately puts you off them.
I know this will seem hard and you will probably think it won't work but try the following.
1/ Buy a decent sign written teeshirt and sweatshirt... they are cheap enough and you will be able to get them locally.
2/ Decide how much new work you want/need.
3/ Decide where you want it (There is ALWAYS some work in any area) Some more than others.
4/ Get some decent A5 leaflets printed one side, one colour. £100 ish for 5000 or 10,000 ..I cant remember but that is around the price.
5/ Go out and CANVASS between 6 ish and 8ish 3 or 4 evenings a week until you have got the work you want. One "hit" leaflet drops are almost a waste of time.. it's the repeat ones that bring in work over a long period of time. Leave your leaflet through the "No answer doors and go back to those a couple of days later.
6/ Come back and tell us how good you feel when you have got your target
Now.. you can probably think of many reason this won't work but I promise you it will. Just accept that sometimes it will seem like a hard slog with a lot of no-takers but you will also get evenings when you seem to hit a purple patch. Just remember when you are out there that your next new customer could be living at the next door you knock.
I bet you Ian is always on the lookout for new customers and it is all down to him that he seems to get work walking through the door... It doesnt.. it's down to opening the door first and I bet you Ian does that all the time.
Over and out... and all the best.
Andrew