[stevegunn]

At the weekend quite a few ads in morning papers 165 items cheaper than Tesco etc etc.Is this type of advertising ethical?

It's like me advertising cheaper than Chem-dry would it be allowed to name a competitor in your advertising?

[Doctor Carpet (Ret'd)]

I've always thought it a bit silly.

If you (a supermarket) advertise that you are price matching Tesco then I have always thought that by implication if it wasn't for everybody knowing that Tesco's prices are low you would be charging a lot more for the items you have drawn customers' attention to.

In other words "we would charge you a lot more if we could, but we can't because then you would go to Tesco."

Seems a silly way to promote yourself playing follow the leader!

[Dennis]

At the weekend quite a few ads in morning papers 165 items cheaper than Tesco etc etc.Is this type of advertising ethical?

I expect they have upped the price of a different 165 items to compensate. Cynical - me? 

[Shaun_Ashmore]

The multiples of people don't think this way, in their minds they think they can get the same items for less money and with that statement of being cheaper than a competitor then it sticks in the mind.

Providing that Asda can prove at time of print that they are cheaper than Tesco then yes they can say it.

Shaun

[*paul_moss]

Yes they can do it as Shaun says they must have the name/location of the store with the time and date of the price comparison and then they are leagal.

[COLIN BRIGHT]

PHONE COLIN BRIGHT
TWICE THE PRICE OF EVERY LOCAL CLEANER -BECAUSE HE'S WORTH IT
PEASANTS NEED NOT APPLY

[markpowell]

When buying carpet cleaning you are buying a service not a product.
You buy Heinz beans from Tesco or Asda you get Heinz beans.
When buying a service you usually get what you pay for!
Mark

[Mike Halliday]

just another marketing ploy

just like a double glazing companies who will beat any 'like for like' quote

I will beat any other carpet cleaners quote, as long as they offer a like for like service to me, but no other carpet cleaner cleans exactly the same as me, so no one will be like for like

but it sound like a genuine offer.

mike

[PaulKing]

works for the supermarkets but they have suppliers to squeeze each month

[Spot On cleaning]

What you will find with any supermarket, is if they have 165 items cheaper than their rival, they probably have just as many other items that are more expensive. I was in Tesco a few months ago anf biscuits i like wer 50p, the following week they had gone up to 65p, yet in iceland, you can buy two the same for £1.

[spindle]

ah ha

just like petrol, food shopping etc

so can we all say that we are price shoppers