So do you in person Joe
Thanks for the reminder Dave, love you too
Francis - you say who will read the small print bullet points? Yes those who WALK past, the larger print NAME OF BUSINESS and TEL NUMBERS are for those who see it driving past - bigger letters so they can take note.
When I got van off Steve Gunn it was still fuly lettered in his livery. I would drive along a busy shopping street Ifo example) and using my driving mirrors I could see peoples heads tuning and I was thinking Shucks! not even my number on this. So it was catching attention.
Its a mobile and stationary advert. Even when I go to a large shopping carpark I will be trying to park in as much a prominent position as I can - put it on show. Would cost thousands to get a billboard advert in a prominent place.
How much to advertise on the back of a bus? I dont know but I reckon its lots more the the cost of whats on the back of my vehicle and I can drive on the same roads as a bus at the same peak times.
As for parking outside clients homes. Whilst its not been signed I just wonder if any one twitched the curtains to see what the noise was (I do have a TM now). What do they see - a plain white van. What they doing? I could be doing a few things - cavity insulation spings to mind. Point is - they cant see I am a carpet cleaner, and mst people are likely to want a carpet cleanerthen a cavity wall insulator.
Costs more then the £300 I paid to advertise in YP or the likes, and they are annual things. The van can be 4,5 years or more.
and when I ask customers where they get my name/number from, a good majority cant remember anyway.
and YES I have phoned a tradesman because I saw the number on the side of his van. Just shows how different we all are.