[Steve Barnett (Carpet Care Plus)]

Mike

Can you post the e-mail address of your leaflet printer, I tried e-mailing you direct but it came back as a failure.

Regards

Steve

[Mike Halliday]

mailto:dpdesign@dpdesign.karoo.co.uk

I've moved over to DN ( 3 to a a4 sheet) 50k £400 inc delivery & design


w w w cheapleaflets.   net

[Steve Barnett (Carpet Care Plus)]

Cheers Mike

[lands]

mailto:dpdesign@dpdesign.karoo.co.uk

I've moved over to DN ( 3 to a a4 sheet) 50k £400 inc delivery & design


w w w cheapleaflets.   net

Mike

Will you be up for doing a session next year (including a beer one) on leaflets. 6th April?

Pete

[Mike Osbourne]

I have been trying out some 'upmarket' looking postcards. No offers, some nice glossy pics. Personally delivered about 3k so far over the last few weeks to nice homes.

1  proper job

Got better results with my mono inkjet leaflets when I first started.

Printing off some FT style jobbies tonight, postcards in the garage for now.

I'm hoping they will have some longevity and will return some better resulkts over time.

[markpowell]

Mike,
I was once told on a marketing course that you have to send the same leaflet to the same houses month in month out, it is not until someone has seen the same leaflet 3 times that they start to give it some attention. There is so much junk going through the post on a daily basis, that 95% of leaflets you post will go straight in the bin. To be honest i dont think you can judge a leaflet on a distribution of less than 50,000 over 6 months. You will be suprised how many calls we get from people who have had a leaflet 6 months ago and have saved it. Some people will say that leaflets dont work, you just need to keep at and you will ghet the rewards eventually
Mark

[Len Gribble]

Ian

That was years ago and it was 45k but did put out 139 the other week and got two calls (test case looks promising will be taking the cartoon of the back and adding drain cleaning), I’ve even had calls that have a four-year-old YP with quote are you still carpet cleaning unquote. :

Think if timing is right you get a better response I don’t do the day before refuge collection.

Mike O

Mine were LaserJet.

Len

[Mike Osbourne]

I think the mistake I have made is to put all my efforts into a totally different design and size of leaflet/postcard.   

These leaflets have all gone to my normal areas that I have been doing over two years, but if they have to be the same style/same leaflet then that's a different story.

Whilst I realise you will get a compound effect with leaflets and initially poor response may not be a good indicator. Who on earth would be daft enough to stick with the same thing for 6 months that doesn't get a response?

I would have thought 30k over 3/4 months testing two side by side would at least give you a fighting chance. Should really listen to my own advice.

Len

No soggy paper

[Len Gribble]

Hands up total newbie regarding leaflets , yes I have done it small time , Dose any one asks for feed back from their customers on your leaflets, is it eye checking etc.

Len

[Andy Hogarth]

I got 1000 out today in 6 hours, some had long drives some short, mostly semi detached

I've gone for an area with houses ranging from £250,000 - £300,000 today
When should I do this area again......... 3-4 weeks?

It would be interesting to see anybody else's flyers, particularly ones that work
I'd happily send mine back for ideas

Cheers

Andy

[Mike Osbourne]

Andy

You said you wanted to see some leaflets, you didn't say they had to be ones that work. 

[Spot On cleaning]

Just out of curiosity, do any carpet cleaners on this forum not bother to leaflet at all, but just use advertising in these community books.

It costs me £99 to have 5000 double sided glossy colour A5 leaflets printed, then i have to post them. For £70 i can have a half page (A5) advert in a community book that will then be delivered to 5000 homes and businesses. The one local book to me only has at present, one carpet cleaner so do you think advertising in here would be better than leaflets?

These books seem to be read over and over, and if you are in the book every month, you are building brand recognition.

Dave

[rich hand]

I feel community books can work ok, seem to get 1 job per 1000 which are of decent quality ie. suite and couple of carpets, not £50 jobs anyway

[Ian Gourlay]

Ian I know you don't agree with my estimate about how long it takes to put out a 1000 leaflets, which I say takes 6hrs maybe 7hrs if they have long drives.

but I think the confusion comes from how I calculate it, I would never say anyone could do this figure in one go, but in 1hr-30mins or 2hr stints I thinks it possible at this rate you can have a good pace.

so anyone can do a 1000 a week working just 2hrs spread out through the day.

I don't think any one can sustain any longer than this over a long period, because leafleting is mind-numbingly boring.

But..... for a short period and perhaps with help ( kids, wife, friends etc) larger numbers (I believe) are possible

  Mike I do not disagre with 1000  8 hours  it was 3500 in 15hrs I disagreed with.

Regarding response rate , your figures are correct in long term   My Guy does  two hour shifts.

I was just point out so as to not lead people astray that response rates may be lower.

we were getting 3 per thousand. From an area when leaflets were put out plus the odd stray from previous distributions.

But we do need to work tighter and increase frequencies.

Just read postee andy claiming 1000 in six hours.

that works out 3k 18hrs

Andy were you on your own as someone else claimed this on another forum but the discoverechis wife went with him at the end both were shattered after working at it for six hours.  never going to do leaflets again as they only got two jobs

[Mike Halliday]

Ian you must have at some point misread my post, I quoted 3.5k in 20hrs not 15hrs

here I've cut & patested it;
 
you work 20hrs for royal mail in 20 hrs you could put out 3.5 k leaflets at a response of only 2 jobs per 1000 that would bring in 7-8 jobs if each job is your minimum charge of £50 you will earn at least £350 a week.

Dave (spot on) you are paying too much for your leaflets, it should work out @ 10,000/£100

Andy, do the same area in 3 weeks then every 4 weeks after that.

Mike

[Mike Osbourne]

Spot on cleaning

If your leaflets went out with 50 others, would you expect a better response than delivering your leaflets solus?

They do have a shelf life though, and if they need a local cc it's just between you and the other guy.

Although exceedingly difficult I have persauded the odd Parish mag to insert my leaflets, but this only lasted a month or two as the volounteers started whinging about the extra effort.

Got good results from that.

[Joe H]

Mike - where you getting leaflets at 10000 for £100
and what size, are they double sided, gloss or matt

I just ordered 5000 @£99 A5 colour, double sided gloss from DPdesign/cheapleaflets

[Mike Halliday]

Joe ordering just 5000 will masively increase the price, try getting a price for 50,000

[Joe H]

Yep, bulk buying does the trick with pricing

the price was 5000/£99, but 10000/£139 - obviously better value for money the more you order.

I did 5000 cause its my first go at bigger leaflet drops and I just wanted to see the reaction

reasonably I can expect between 0 and 5 response

[Ian Gourlay]

Ian you must have at some point misread my post, I quoted 3.5k in 20hrs not 15hrs

here I've cut & patested it;
 
you work 20hrs for royal mail in 20 hrs you could put out 3.5 k leaflets at a response of only 2 jobs per 1000 that would bring in 7-8 jobs if each job is your minimum charge of £50 you will earn at least £350 a week.

Dave (spot on) you are paying too much for your leaflets, it should work out @ 10,000/£100

Andy, do the same area in 3 weeks then every 4 weeks after that.

Mike

Mike

It appears I owe you an apology.

Maybee I am getting old