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mav

  • Posts: 70
I hope I have not made a mistake
« on: May 21, 2008, 11:13:08 pm »
I have done a leaflet drop of a thousand leaflets and I park the van in really high traffic areas but I have only had one job and that was from the leaflet drop, I am unsure if the Burnley area is ready for a driveway cleaner, I can't afford much in the way of advertising as I have spent all my money on buying and repairing equipment.I went to a presentation on advertising (local radio) and would love to advertise on radio but it costs £800 a month.I suppose I am just going to have to be more patient and post more leaflets

BDCS

  • Posts: 4777
Re: I hope I have not made a mistake
« Reply #1 on: May 21, 2008, 11:19:12 pm »
Post the leaflet and let everyone pull it to pieces - I mean offer constructive critism, I never got one job from my first leaflet then I added my home number and address and it picked up because I no longer appeared to be a pykie. Just because the first fails it dos'nt mean you won't in the end, keep at it

mav

  • Posts: 70
Re: I hope I have not made a mistake
« Reply #2 on: May 21, 2008, 11:27:23 pm »
I have put both home and mobile numbers on there as this hopefully will give the impression that I am here for the long term

Art

  • Posts: 3688
Re: I hope I have not made a mistake
« Reply #3 on: May 22, 2008, 12:16:46 am »
Leaflets can be hit and miss and 1000 isn't nearly enough. Did you have them printed by a printer?
 As BDCS has already said post them on the forum and get some feedback.

Arthur

steve_doyle

  • Posts: 92
Re: I hope I have not made a mistake
« Reply #4 on: May 22, 2008, 12:43:47 am »
as above,

Make sure your 1000 didnt/dont go to terraces, you need to target your customers, i think you would get more than 1 job from finding an estate of high end properties and doing it yourself. I think you could also do quotes on the back of your hand delivered flyers aswell. that got me my first ever job and I ended up getting about 10 more from it.!!

I always find that any responce to an ad will usually get me 2 more jobs. Based on that you dont need a great many responses from ads.

Keep calm, think logically and you will get the results.

Happy hunting,

*Chris Browne

  • Posts: 863
Re: I hope I have not made a mistake
« Reply #5 on: May 22, 2008, 07:02:54 am »
You may not get a response for weeks (even longer) i would go back to the same area in a months time and re post,

Chris

mav

  • Posts: 70
Re: I hope I have not made a mistake
« Reply #6 on: May 22, 2008, 10:40:25 am »
Here is the leaflet, tried to keep it simple

drive surgeon

  • Posts: 2812
Re: I hope I have not made a mistake
« Reply #7 on: May 22, 2008, 12:02:08 pm »
i had a leaflet this simple when i first started, i got no work from it, you need to make it look professional or no one will wantr you, more like full colour glossy with pictures of your work. ;)

mav

  • Posts: 70
Re: I hope I have not made a mistake
« Reply #8 on: May 22, 2008, 12:19:39 pm »
I am in catch 22 position at the moment as I am not getting any work in to pay for nice things like glossy photo leaflets and no contingency funds neither, but I will be getting better leaflets when I can afford them.

murky

  • Posts: 627
Re: I hope I have not made a mistake
« Reply #9 on: May 22, 2008, 02:07:40 pm »
Mav,

Go back to the houses that you lefletted and knock and ask if they got the leaflett and would they be interested in a free quote while you are there.

Get out there and do some selling.

Murky

The Great One

  • Posts: 12722
Re: I hope I have not made a mistake
« Reply #10 on: May 22, 2008, 04:00:25 pm »
Mav,

Go back to the houses that you lefletted and knock and ask if they got the leaflett and would they be interested in a free quote while you are there.

Get out there and do some selling.

Murky

Good idea.

Go back asking if they have recieved a leaflet, say you are checking up on leaflet delivery and go from there.

Regards

Martin 8)

dandandan

  • Posts: 424
Re: I hope I have not made a mistake
« Reply #11 on: May 22, 2008, 04:34:28 pm »
Maybe there isn`t enough disposable income in Burnley,start pushing for work in your nearest private housing estates,do your first jobs as cheap as possible and really do a good job,wipe their doors,windows down and clean your mess from the street to get them telliing their friends and neighbours how good you were,word of mouth and recomendation is your best friend,grab a before and after picture and get it on a leaflet telling the customer you can do something their £40 pressure washer can`t.I clean driveways under the impression i am constantly being watched from the windows of customers and neighbours and i haven`t stopped.I advertise my new rotary cleaning system(my fsh) and let people know i`m going to make their drive look newly laid.

John Kelly

  • Posts: 4461
Re: I hope I have not made a mistake
« Reply #12 on: May 22, 2008, 04:41:38 pm »
Leafletting needs to be planned otherwise you're just throwing money away. Pick an area where there are the customers you want to service then leaflet the same houses every month or 2 months at least. This way over time you can build up a customer base. Imagine putting a thousand leaflets out, the response rate varies from around 5 to 1% sometimes even a lot less. So you have an estate of 500 houses. If you leaflet that estate once you might hit on 2-3 people who were thinking of having cleaning done, another couple may put the leaflet in the drawer, the rest are binned. If thats all you leaflet you'll end up with 2-3 customers on that estate and maybe a couple of referals. If you do that estate every month, people will get to know the name and you'll hit other people who are thinking of having the work done. This way over a 12 month period you could potentially pick up 50-60 customers plus referals. This is the only way leaflets work, cost effectively anyway. One guy on here does carpet cleaning and pressure washing and sends out 45,000 every month. He rarely works more than 5 miles from his house, has 2 vans and is stowed off with work. Costs a grand a month for printing and delivery, thats £230 per week over the year. Sounds a lot but this is the kind of money you need to spend if you want to be busy. One decent job can pay for the leaflets each week.

steve_doyle

  • Posts: 92
Re: I hope I have not made a mistake
« Reply #13 on: May 22, 2008, 10:12:05 pm »
agree with martin,

do a "leaflet delivery check". probe them if they say they did recieve it, Is this a service you would consider using in the future? Is there any reason you wouldent respond to this flyer? Have you ever been given a quotation for your driveway being proffesionally cleaned? can I leave you a no obligation Quotation?

do this on drives which dont look too bad, good drainage, nice slopes and with other blockpaving nearby. take a risk, tell them you will do 25% off as its the first on the street. hope it leads to more jobs.