[rich hand]

What would be the best Special Offer for big houses in upmarket areas? Baring in mind there could be  several rooms in such places and wealthy people often still want a discount 

Ideas:

3 for 2
33% off after the 1st room cleaned
50% off after the 1st room cleaned

[lands]

I would make a point of saying that you don't offer any. They will just get a great job done.

[liahona]

Pete is spot on.

I wouldnt even think of any special offer.

Do the job right and charge for it

We are carpet cleaners, so charge for cleaning carpets.  Why would you want to clean anything and not charge for it is beyond me.

Best, Dave

[markpowell]

I dont agree go for 3 for 2 (smallest room cleaned free) always had great success with this offer the great british public love an offer, you are already there and set up so doing an extra room will take minimal time. It will increase your customer base, referralls etc its a great way to get a foot in the door.
Mark

[lands]

My point is that the majority of the afluent are used to paying a premium because they expect to get a premium service. If they see something thats cheap they expect it to be of little value hence its cheap. This does'nt mean it is of course but we are not talking about reality we are talking about perceptions

I can't remember how many times I have got a job for costing double the custy alternative quote. Many (but not all I admit) people with money like the reassuringly expensive angle.

Besides all of the above, it makes you slightly different if you say

NO SPECIAL OFFERS, NO DEALS, NO DISCOUNTS

that would get someones attention on any leaflet.

[davep]

People still like to think they are getting a deal, Marks and Spencers do special deals just as Primark do the same 

[spencer davies]

Top end customers in our area wouldn't look twice at a special offer, I always get feedback from our customers, special offers are associated with cheap n cheerful merchants, this is our area though, things may differ in other parts of the country.



Regards


S

[davep]

You must be posher than us northeners 

[rich hand]

Im speaking of Altrincham in Cheshire and maybe Wilmslow, so some very wealthy areas.

[turneylogan]

My experience is that the affluent don't respond to leaflets or adverts at all and choose who they want to hire through their own sources, or obtain details by referral. I used to leaflet a very affluent area here regularly and got nothing at all. I have a much bigger response on average properties. I find them to be fussy who they hire as their furnishings tend to be expensive. Just my experience though.

[Mike Halliday]

 special offers work on everything, from council estates to multi-million pound homes. every company from Rolls Royce to Lada have used special offers.

lots of people will give their opinions on special offers, but that's all they are 'opinions', if you want to know if special offers work ask the people who use them.

if you really want to know if special offers on leaflets work then the person to ask is mark from DP design, ask him which leaflets constantly get ordered ( because they work)

..................................................................

use the 3 for 2specail offer, because it increases the order value, this will make you the most money

[Doug Holloway]

Hi Guys

I would think some affluent people would go with the discount offer, save a penny , makes pounds etc .

BUT others would definitely like the no offers, no bull , just pure quality approach, my girlfriend will not even look on the sale rail  :

Cheers

Doug

[Mike Osbourne]

Free spotter specifically formulated for quality wool carpets

Free care guide for soft leathers

Free care guide for handknotted oriental and contempary rugs

Free home audit- An expert eye that can point out problems, before they become expensive.


Basically use your imagination and see what pulls and what doesn't

[lands]

Hi Guys

I would think some affluent people would go with the discount offer, save a penny , makes pounds etc .

BUT others would definitely like the no offers, no bull , just pure quality approach, my girlfriend will not even look on the sale rail  :

Cheers

Doug

Well you and end of line item Doug and she chose you. You must have a very big........heart.

[Mike Halliday]

this came through my door today, I used to work for Anglian they are the most expensive DG company in  Britain, there customers come from  the 'affluent' end of the market, what do you see?

but what do they know they are just have professional ad agencies doing their marketing, they should just read the opinions on this site, save themselves some money

[lands]

There is clearly an argument for both but I can speak from absolute experience in that my high end customers would'nt entertain using special offer leaflets that drop through the door. I know this because I have asked them and the response has been one of almost disgust. To be fair though (and to offer this debate some balance), I do not leaflet these types of customers so perhaps i am wrong in what I believe but for the most part I just can't see it in this scenario.

I have dealt with lots of "professional" ad agencies in my time and to be honest Mike you could probably p1ss all over them with your knowledge because they operate in a field that is so broad that they are not actually specialist in anything. Ad agencies are one of the biggest cons going.
 
Pete

[Doug Holloway]

Hi Pete

I am only just starting out on my second 50 and hope the end of the line is someway off yet

Cheers

Doug

[Mike Osbourne]

I leaflet high end res all the time and get reasonable results.

It's on white A4 and it's got loads of writing on it. Some people call them letters.

I'm going to try some cards however the problem is you can't get much sellin. on them.

[liahona]

I think part of the problem with this discussion is, define an affluent area.

A lot of the clients I clean for you couldnt leaflet them in the traditional way if you wanted to.

Not only that but most of my clients dont even open their own mail so certainly wouldnt be influenced by any leaflet, whatever was on offer.

Best, Dave.

[Mike Osbourne]

Dave

Did an MP the other day, after all we said about politicians. All dealt with through the nanny as the mrs is a big wig too and never there. Did meet them but only by chance.

Affluent is £500k+ housing for me which means nothing because it depends where it is.