It is the best selling tool around.
It will soon be the best tool to safeguard our industry.
Can see a lot of peoples veiwpoints about a National licence but is a big task to overcome, how I manage my licence, insurance etc.. for each area I work in I factor it in my pricing.
Works every time when I hear my last window cleaner charged peanuts, out pops the licence and speel and they then agree the price. My best selling point is " Do you leave your top windows open in the summer, well I am Police checked etc.. so you have piece of mind". Works all the time
A lot of the guys don't use it as a selling tool but need to as it is the best tool we have.