[Roger Koh]

Re: Aniline Leather Refinishing @ $5995.00 for 2 Pilot seats & 6 Cushions?


Sharing with you a presentation of a quote of the above by email:

You can do it too! I can help!

From: Roger Koh [mailto:info@leatherdoctor.org]
Sent: Monday, March 31, 2008 4:41 PM
To: 'mail@off*************s.ca'
Subject: RE: Yatch Pilot Seat with 6 cushion seats

Robert Ruzzi mail@off*************s.ca

Dear Mike,

This is the quote for the leather seats.

See the little sample that I have done to match your original.

I can do an entire cushion or seat for a better visual impact if you wish.

Below are the breakdown prices.

I need a minimum of two weeks to complete this job.

50% down and balance on completion.


Roger Koh


Yacht – Aniline Leather Complete Restoration to Original Finish.
Step1   Complete stripping of top coats and dyes delicately.
Step2   Acidifier rinse as a preconditioner (positive charging (+) the protein fiber).
Step3   Fatliquor with anionic (-) fatliquor5.0™.
Step4   Custom Dye with Transparent anilineDye21™.
Step5   Custom aniline topcoat with anilineTop54M™.
Step6   LeatherScent’B™ non-stick buttery feel conditioner.

Pilot Seat Complete:
Step 1  $315
Step 2  $30
Step 3 $195
Step 4 $275
Step 5  $275
Step 6  $30                  $1120 x 2 seats = $2240         

Average Cushion Seats
Step 1  $170
Step 2  $30
Step 3 $105
Step 4 $145
Step 5  $145
Step 6  $30                  $625 x 6 cushions = $3750   

Total                                                                $5990 

[Roger Koh]

Picture shows the below 3 steps

Step1   Complete stripping of top coats and dyes delicately.
Step2   Acidifier rinse as a preconditioner (positive charging (+) the protein fiber).
Step3   Fatliquor with anionic (-) fatliquor5.0™.

[Roger Koh]

Picture shows step 4 & 5

Step4   Custom Dye with Transparent anilineDye21™.
Step5   Custom aniline topcoat with anilineTop54M™.

[Roger Koh]

It’s an almost instant confirmation without hesitation with 50% advance payment!

Is $5995.00 too cheap for this gentleman?

Roger Koh


From: Roger Koh [mailto:info@leatherdoctor.org]
Sent: Thursday, April 03, 2008 1:49 PM
To: 'm*******e@m***n.com'
Subject: Re: Restoration Refinish Yacht Aniline Leather Seats - Leather Doctor

Dear M*****l,

Thank you for your confirmation for this job by phone yesterday.

The amount of 50% from ($5990) is $2995 x 7% (PST $209.65) = CDN$3,204.65
Visa Authorization is #5***1C.

How do you like us to bill out this invoice to?

Roger Koh
IICRC #942 Certified
Leather Cleaning Technician
Master Textile Cleaner
Master Fire & Smoke Restorer
Journeyman Water Restorer
www.f.com

[Roger Koh]

From: M*** D*****[mailto:m********@m****.com]
Sent: Thursday, April 03, 2008 3:29 PM
To: 'Roger Koh'
Subject: RE: Restoration Refinish Yacht Aniline Leather Seats - Leather Doctor

Roger,

You will be using my credit card.  My billing address is:

M*** D*******
3****  P*** T**** C*. NE
Rochester, M*   5*****
U.S.A.

Thanks, M***

[Mike Osbourne]

Fantastic insight Roger.

More like this pls.

[Roger Koh]

Yes! Too cheap for this Gentleman

It’s a stidd® Chair

See the prices for this product …

http://stidd.com/index.htm
http://stidd.com/store/specials.php

Yes! The price $5995.00 may be too cheap for this Gentleman.

But Can I deliver to his satisfaction?

Wait to be seen!

I have faith in the Leather Doctor® System that delivers!

Roger Koh

[LTT Leathercare]

How do you strip dyes from leather?
You can certainly strip finish and pigments but not dyes.

Aniline dyes do not usually require any sort of stripping and this job seems extremely over complicated and overpriced for what it is.  Much quicker and less complex methods and products are available to get fantastic results on aniline leathers. 

[Neil Williams]

Step1   Complete stripping of top coats and dyes delicately.
Step2   Acidifier rinse as a preconditioner (positive charging (+) the protein fiber).
Step3   Fatliquor with anionic (-) fatliquor5.0™.
Step4   Custom Dye with Transparent anilineDye21™.
Step5   Custom aniline topcoat with anilineTop54M™.
Step6   LeatherScent’B™ non-stick buttery feel conditioner.

Pilot Seat Complete:
Step 1  $315
Step 2  $30
Step 3 $195
Step 4 $275
Step 5  $275
Step 6  $30         

What's all this pricing by stage stuff? What if you don't want let's say stage 3? Does that mean you can't have stage 4 because it requires stage 3 to work first.
This is a bit like us breaking our quotes down into
pre vac,
stain treatment,
overall pre treatment,
agitate,
extraction
post treatment
dressing

So Mrs Jones do you want all parts of the carpet clean or just some bits of it

[Ben Staerck]

It makes the customer feel like you're doing a lot more if you break it down like that. I think it's a very good idea, especially if you want to charge more than the average.

But of course, it's all options or none.

[Shaun_Ashmore]

I think it's called 'biggin your part up'

Hope you had a good holiday Ben, plenty of nice girls around?

Shaun

[*paul_moss]

Dave Lehona's principle is very similar and hes has been banging on about it for years now. It works for him and he gets massive price tickets 

[Shaun_Ashmore]

Will all be revealed at the CCDO?

Shaun

PS if anyone is not going then you are missing out seriously!

[carpet guy]

I'd love to have gone Shaun, but I'm definitely NOT as fit as a Stradivarius, right now.

One of the problems, will be remembering what's been demo'd and discussed, so take cameras and take everyones details as you will want to talk to some of them later.

The opportunity to find so much variety of thinking / products / systems / methodology at one venue is rare......................make the most of it.

and..............................ask questions DO NOT BE SHY ABOUT ASKING QUESTIONS on virtually all of the sales and marketing courses I've been on over the past 45 years I have found nearly everyone sits on their hands..................if you want knowledge, or clarification, ask, ask, ask.

rob

[Harry]

I plan to move to beautiful British Columbia in blissful semi-retirement later this year and so went on a scouting trip with my family.

I had the great pleasure of meeting Roger and his wife last week and spent a few hours talking leather !!

For several years now I have been restoring leather and teaching others how to and have tried many different products.  Roger's products are quite unique and I must say I was impressed.

Another exciting aspect to Roger's product line that he has not talked about much but which certainly caught my attention and ought to be of interest to all of you older coggers is his expertize in restoring leather clothing. So regardless of sore joints and generally becoming decrepit, you could have customers bring their leather clothing to you to be restored or have an arrangement with local dry cleaners to work with you.  I'm certainly going to have a go at this later this year - no more lugging damned heavy sofas around for me !!


ps, I saw these items of furniture up close and Roger is not kidding !

[liahona]

Sorry to side track from this a little but.................

Many times and also at the CCDO people have asked me some of the differences between cleaning and or teaching in the states.

There are many differences and I am not going to go into them, just one.

In the states if someone is doing well and inparticular charging more for their services then those around that person would want to be the same and try to find out how to be better and charge more.  There wouldnt be disbelief and there wouldnt be resentment.

What a shame that same attitude isnt found with people here in this trade.

As opposed to you cant do this, you cant do that, you cant possibly charge that amount.......... how about ask how someone else is doing it and not be so quick to condemn them for being successful.

If I was into cleaning leather, which I am not, I would want to be this man.

I certainly would want to emulate what he is doing so I could be as successful.

It is human nature to be negative but it baffles me why people resent others who are more higher paid for doing the same job.  Or is it the same job?

Best, Dave

P.S. Again sorry for going off subject.

[Mike Osbourne]

I think there is a tendency to be more cynical over here (or less easily taken in)

Tall poppy syndrome prevails here and in places like Oz. It's a way of justifying your own feelings of inadequacy. It's easier than trying to emulate or surpass the performance of others.

However what we have here are camps with a firm set of beliefs that what tehy do is the 'correct' way. People die for their beliefs, even when they are blantantly skewed.

 

[lands]

Good add on to Dave's point Mike

The UK is tiny compared to the US so its easier to dominate with a belief as the competition and the customer (being on  a smaller scale) are easier to herd by 1 or 2 dominates

[Mike Osbourne]

And of course the consequence of this is us Brits are far less comfortable with self promotion. Yet it needn't be that way.

Again the Yanks are way ahead of the game. Just look at Roger's posts and especially Dusty Roberts. They do it yet it doesn't seem to rub people up the wrong way, unlike some UK suppliers.

Over here the best tactic seems to be low key but helpful. I think some of the more aggressive/vocal UK suppliers on here could learn a thing or two from the Yanks. Their intent is the same but the approach is very different.