Various replies and insults deleted.
This is a good thread, with potential for good debate but it keeps descending into petty argument.
I personally have a 17k van and I guess I've spend about 5k on my system over the last 4 years or so.
At some point I'll spend another two and a half grand on a hot water conversion, shortly I'll be spending £300 or so on a new pole.
My van is sign written, my uniform is logo'd, it doesn't make me a better window cleaner, but it has probably drawn me in better contracts than I would have got were I still working out of the back of my car.
When my lease period is up, I shall hand in the van and get another brand new one.
I'm happy with my business, what I've done works for me...but I spent over 20 years working out the back of a cheap vehicle, operating on a shoestring all the time, so the best of luck to all who also work in that way, it did me no harm at all for most of my adult working life.
But for me at least, spending the money on image, expensive vans, poles whatever has certainly made a massive difference to my earnings.
Ian