[Mike Halliday]

I should know my figures but I would guess I get 8-9 new customers a week from my leaflets and do 4500 a week, but this is after every house in my town receiving 75 of my leaflets over the last 7-8yrs

Mike

[lands]

It's a real shame you can't make it this year Mike. You would have been invaluable.

Hope we can get your services for the next one (with a block on any local competition attending of course)

Pete

[davep]

Thanks Pete, nice flyer..  Sent you mine 

[David_Annable]

Hi

I think 1 per 1000 is a little conservative, i would expect 2 to 3 per 1000 over a 2 year period, with the same number of timewasters.

Obviously the leaflet & the area involved willl make a difference.

Dave

[sherco]

Could somebody please email me there leaflet as im a newbie to cc and looking for ideas for flyers. andrewtitmuss@aol.com Thanks guys

[garyj]

Been delivering for past 2 weeks, so far 1% response, hope that will increase in next month or two.

[Doug Holloway]

Hi Guys

I used to aim for 10000 a month, repeating areas about twice a year.

I have had up to 5 delivers at one time but generally 2.

Leaflet always had an offer.

Cheers

Doug

[garyj]

Nice tan Doug, where you been.

[Mike Osbourne]

1% that's 10/1000

Free box of chocolates with every order? Now there's an idea.

I do the same area every 4-6 weeks sometimes it's the same leaflet but with recent testimonials for that area printed on the back.

I've printed a leather suite offer for Feb but i think it needs a deicated leaflet cos it's not worked. 

[garyj]

Yep, put out just under a thousand and have got 10 jobs booked in or already done.

No offers on leaflet, do have an offer on the website but nobody has taken it up!!

Could never bring myself to give away a box of chocs, I'd eat them before I got to the customer.

[Mike Osbourne]

I can only dream of 10 jobs per thousand what do you think makes the difference for you?

[Mike Halliday]

I've had 10 jobs for a 1000 leaflets once or twice over the last 8 years, sometimes you hit a good area, I did it by visiting small villages which never get targeted by leaflet companies because they are too small to bother with.

but its impossible to consistently get that result with general leaflet delivery, OK if you knock on the door and give them the leaflet you might get that result., if you could then don't bother carpet cleaning any more, people will pay big money for a 1% response leaflet.

Mike

[garyj]

I am targeting the villages funnily enough, and am lucky enough to live in an area where no other carpet cleaner leaflets. One advertises on the local radio. I have just started in a local town and so far have done 300 leaflets one afternoon this week which have resulted in 2 bookings and 1 I priced on the phone I didn't get.
The first afternoon's leaflets resulted in 2 calls from the first 15 houses I did, but nothing from the rest.

It does take much longer to leafelt these areas, but as I have the time it is worth it so far.

Paid 500 quid for 15,000 leaflets, they have more than paid for themselves with first 1000ish out.

[Mike Osbourne]

The other things to bare in mind is conversion rates and the job value. If I get close to 100% uptake on £200+ jobs where you sign them up on maintenanve plans then it's worth the extra legwork. Plus the referrals tend to be similar types.

One major tip.

I never go leafleting without having my mp3 player. I'm either learning something or being entertained so the time passes more quickly and you begin to look forward to it.

[garyj]

I designed about 75% of the leaflet myself, the other 25% is nicked from here and there.

My background is graphic design and advertising, spent about 15 years in the print trade in one way or another.

Still buy every marketing book I can get hold of, Waterstones in Bath and Salisbury must rub their hands when they see me walk in the door. Just love the science behind selling, I tried to change my leaflets before I picked them up but it was too late. The next lot will be very different due to one book I bought a few weeks ago which I think is the best book I've ever read on the subject. In the process of updating my websites to reflect the new idea.

[garyj]

The other things to bare in mind is conversion rates and the job value. If I get close to 100% uptake on £200+ jobs where you sign them up on maintenanve plans then it's worth the extra legwork. Plus the referrals tend to be similar types.

One major tip.

I never go leafleting without having my mp3 player. I'm either learning something or being entertained so the time passes more quickly and you begin to look forward to it.

I enjoy sitting here playing with the pc, enjoy reading ( mostly marketing ) books and enjoy quoting and getting in the work. Just hate actually doing it!!

The job I lost was a sofa I quoted 130 quid for without seeing it, she said I was much cheaper then the last guy and it was an expensive sofa ( Joyson Holland ). Each job about a hundred quid domestic, done a couple of commercials and charged well over £200 each after speaking with Commander Straker, I was going to do those cheaper!! Owe Chris a 1664 or two at the CCDO.

[*paul_moss]

I have put out 20,000 leaflts since mid Jan and only had 12 calls from them.This time of year is slow,but I normaly get around 1 call per thou leaflets delivered.

[davep]

I find it hard to keep track where i have been with mine, would be good to get a giant street map, cover it with perspex and shade in the streets where i've been, when its full start over again..  Say 5miles by 5 miles? 

[garyj]

Hows the website going Dave?

[davep]

Not good Gary, the 1&1 place ain't working, cant use the website builder all week, they cant say when it is to be finished..  Good tip off!  Got started and its all good when working   

Any chance of doing swapsies on your flyer and mine, may give you a bell tomorrow avo as could do with some design advise?