[dan roberts]

Hi,

Got 10k double sided a5 leflets on there way, looking smart. So, when I pop these through 10k letterboxes over two or three evenings...  , what response will I get on average please?
Any suggestions would be gratefully recieved

Dan

[Gerry Styles]

Put out 5k last June, Got 4 jobs

[Shaun_Ashmore]

The going rate is 0.1% or 1 job in every thousand.

Shaun

[Mike Osbourne]

Not a good time to leaflet that's for sure.

[FiberReviver]

Dan where did you get your leaflets thanks Freddie

[davep]

I find 3 jobs per thousand on average, if its not working tweak the design.  Make it into something the customer will keep even if they dont want a cc right away.  A quirky design or a discount maybe?

[Mike Osbourne]

Just nipping out now 3hrs delivering myself. Do that 6 days a week and currently get 1-2 jobs booked/week. Although you could double that in Dec.

Not sure it's the best use of time.

[davep]

How many do you do in 3 hrs, 500?  1-2 jobs for 3000 isn't great.  send me your flyer for a 2nd opinion if you like, ill send you mine in return..  daveypower@hotmail.co.uk

[mark shannon]

Good for the old ticker all that walking a Mike 

[gwrightson]

I wish i could put out 10,000 leaflets over 2 or 3 evenings, 

that takes some doing, unless you have have adozen others helping you.

geoff

[Mike Osbourne]

In 3 hrs I will do about 350 on the avereage. I do stop and talk with people (which sometimes yields a result) but the main thing is I'm doing the bigger houses and some have long and STEEP drives.

Yes keeps my endurance up but hard to keep my weight up.

My leaflet is a modified 3 for 2 by DPPrint. My response with the same leaflet was better in December.

Anyway picked up a £ 240 job for 4 beds HSL+protection. Did another quote just now for £220 for a 'care in the community' household. Girl who rang me was a bit naughty and didn't tell me. Luckily I'm pretty patient and eagle eyed so I will cope fine on the day.

Dave will do.

[Mike Halliday]

Dan whats going to happen is you will join the 'leaflets don't work' brigade.

You've got 10,000 leaflets printed you'll get them put out and over the next 3 months. you'll get work from them....... but because you didn't get it all in the first 2 week of the delivery you'll think leaflets don't work

what you need to do is a sustained leaflet campaign of 15-20k a month for 6 months, going to the same houses every month,  which should be no further than 4 miles from your home.

don;t do 10,000 leaflets and decide they don't work, 10k is a drop in the ocean

[lands]

Mike

Doing a sustained campaign like that soon. How much would you suggest I pay someone per 1000. Keeping an eye out for someone doing locally so that I can grab them.

Pete

[Mike Halliday]

I pay £17/1000 put out with an A5 magazine with one other leaflet.

I wouldn't pay over £20/1000 but a lot depends on your average job price, if you clean cheap then your response has to be a lot higher, but if you are cheap put your prices on the leaflet.

best result I ever had was employing my own guy and got them put out by themselves, but doing it legally is expensive.

[Ian Gourlay]

Pete

I started out paying my mate £30 a thousand working on an average of 130 an hour  think that is a bit below legal minimum

This week I said do the roads with big houses and gardens been paying by the hour and the cost  per thousand has gone through roof.

So this week I need to do very careful montoring as response rate is in Line with  Shuans figure of 1 per thousand.

[lands]

I understand, thanks Mike

[lands]

I see what you mean Ian, £30 seems alot and if as you say you get the driveways then your talking much more but then I guess thats relative as long as you get the right conversions. From my point of view there is slightly more to it than that.

Where I live all the CCs (apart from one)  drive old vans with tatty cartoon livery. No offence to anyone reading. So I want people to see me in my van and make a connection subliminal or otherwise. Much like Mike has said he is doing. It's particularly important for me in a new area so whilst the conversion is important the leaflets will support other types of advertising (web etc) at the same time. If as Shaun says I get 1 in a thousand and do 15000 a month thats 15 new custys per Month at an average job value of say £100 (just picked that figure out the air) so the return would be a good one and i get to build the base and support the other stuff.

Pete

[davep]

Not many people like to show other cc's their leaflet design, anyone up for swapsys?

[lands]

Have just emailed you mine Dave

[Ian Gourlay]

Pete

Once we get past Feb I am hoping for a better response.

my current Leaflet is honest but with no specials


So  I am going to readjust  over the next two weeks.

The other alternitive is to promote another service at same time as I am the empolyer.

But i would not want to promote more than two or three products at same time


I do not want to go back to local paper distribution.

Better Polish van before CCDO Pete will be inspecting