We wouldnt have jobs to go to if we didnt do some sort of marketing, I get that Dave, but I, IMO, see it a little more realistically about who we are and what service we provide. We clean windows, end of story.
Theres far too many variables and value in the motoring or food market to start thinking your marketing needs to be on a par with them.
As an example I went to price up a job today, I knocked on their door, smart/signed t-shirt, shaved, smiled, shook the guys hand, introduced myself and gave him my card; it has a mobile and landline number on it as well as the fact that I also offer gutter cleaning/fascia cleaning and have Public Liability Insurance. I asked him if it was ok to look around, I gave him the price, told him how frequently I would visit, explained about payment if theyre not in, explained how the job would be done, how Id leave the place (sills/frames wiped off).
He was contented, what more could I have done, he only rang me as he wants his windows cleaned.
I could have given him an 8 page glossy mag with pictures of shiny ladders and sparkling windows in it, with gleaming plastic fascias and snapshots of happy smiling satisfied Mrs Average, why?
Matt