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macmac

Re: Marketing?
« Reply #80 on: January 31, 2008, 12:03:29 am »
Yes



Thankyou for the straight answer, now my next question is , would you share it with the rest of the forum?

Again a yes or no will do.



Mark

No

Davo

  • Posts: 412
Re: Marketing?
« Reply #81 on: January 31, 2008, 12:08:56 am »
Ian as mac mac has declined to offer his undoubted expertise on the subject of marketing PVCu cleans. I will be more than happy to give you some ideas on what may help you to achieve a higher price for such work.

However its way past my bedtime, I will sort it out tomorrow ( bet ya cant wait really can ya)

ps mac mac...Ill give you credit where credit is due, you know your onions when it comes to the equipment side.

Mark

Re: Marketing?
« Reply #82 on: January 31, 2008, 12:11:27 am »
Ian as mac mac has declined to offer his undoubted expertise on the subject of marketing PVCu cleans. I will be more than happy to give you some ideas on what may help you to achieve a higher price for such work.

However its way past my bedtime, I will sort it out tomorrow ( bet ya cant wait really can ya)

ps mac mac...Ill give you credit where credit is due, you know your onions when it comes to the equipment side.

Mark
So your going to make me sit here all night waiting  :'(

I learn new things everyday, maybe this will be a new thing I can learn  ;)

Ian

macmac

Re: Marketing?
« Reply #83 on: January 31, 2008, 12:12:15 am »
Ian as mac mac has declined to offer his undoubted expertise on the subject of marketing PVCu cleans. I will be more than happy to give you some ideas on what may help you to achieve a higher price for such work.

However its way past my bedtime, I will sort it out tomorrow ( bet ya cant wait really can ya)

ps mac mac...Ill give you credit where credit is due, you know your onions when it comes to the equipment side.

Mark

Shall we agree to dissagree & get some beauty sleep? ;)

tony

Davo

  • Posts: 412
Re: Marketing?
« Reply #84 on: January 31, 2008, 12:14:04 am »
yep, night mac mac, you keep busy.





Mark

macmac

Re: Marketing?
« Reply #85 on: January 31, 2008, 12:19:31 am »
yep, night mac mac, you keep busy.





Mark

Go on then, you hang up first :P

tony

xxmattyxx

Re: Marketing?
« Reply #86 on: January 31, 2008, 09:03:28 am »
yep, night mac mac, you keep busy.





Mark

Go on then, you hang up first :P

tony


 ;D

bluez

  • Posts: 519
Re: Marketing?
« Reply #87 on: January 31, 2008, 09:59:26 am »
I hope you two arent in the same house using different computers. By the way I agree with you macmac ....and you davo.. ;)
hi

Re: Marketing?
« Reply #88 on: January 31, 2008, 04:12:41 pm »
Mr Solubility, i don't remember you getting slated as such, i merely questioned as to wether it was worth doing for the domestic customer, wether it would be wasted to have all the technology etc. I don't know. I had thought you were a long established cleaner in the business of wfp and as it turns out you are a reletive newbie much like myself. Perhaps when you have become more established and then can see a positive return for your ideas then let us know if it works. I don't understand how you know your right when you've not come that far?
I don't remember saying I was right, or insisting that I am right. I've been taking part in a debate about marketing, and whether it's worthwhile taking seriously for a small wc concern. I have stuck to the issues and have never claimed to be anything i'm not.

You don't seem to understand this as a concept. You must watch too much Jeremy Kyle where it's all settled by the biggest mouth and lie and dna detector tests.

On forums like this differences are allowed. It's not the end of the world.


Re: Marketing?
« Reply #89 on: January 31, 2008, 04:53:35 pm »
Correct, i haven't tried your methods of marketing which is why i posted the question in the first place. If it turned out that yes it is the best way to gain work to have the flashest van, the best equipment and the most gawdy brochures then i too would probably have to start looking at your marketing ideas. If you read the first post again you will see the question, unfortunately the answers have tended to deviate a little. The only way to know would be if the people with the most experience were to reply who have been there and done that. :)

Re: Marketing?
« Reply #90 on: January 31, 2008, 05:07:09 pm »
Perhaps you should read your own first post yourself. You asked for views You didn't ask for qualifications or lenght of service etc.And the person starting the topic can't control it's direction.
It was touched on earlier by Davo that people can bring ideas in from other fields. These are particularly usefull if the person happens to be a proven success.

twt

Re: Marketing?
« Reply #91 on: January 31, 2008, 06:32:52 pm »
Quote

Now Mac Mac...I'll put you straight, the way I work I would have had a chance at £190 at £150 at £100 and £80, all before I settled on £60( If I had to). And thats why you aint the sharpest tool in the box.

But good luck anyway. Still waiting for your expert advice on Marketing PVCu cleans. See youve got me giving you snippets of what to do now....you are a crafty fella aint ya.


Mark
Quote

190 down to 60!!!!!
 i had a quote from what i thought was a reputable national double glazing company (if there is such a thing)the sales man quoted me something stupid like 12 grand i said i didn't realise it would be so much and i was not looking to spend so much he dropped the price to 9grand i said no its too much he came down to 6grand i said no i cant afford it at the moment as i was spending money on other things in the house so he said he could give me fianance i said no so he gets on the phone to his "manager" and dropped the price to 2 1/2grand i escorted him off my property! my first thought was i could have just nearly paid 10grand over what i needed to secpnd my respect for that company was gone and i wouldn't have them if they charged 2pound fifty.

Please davo explain how you can justify a 68% reduction in price to a customer and still retain your credibility.

macmac

Re: Marketing?
« Reply #92 on: January 31, 2008, 06:34:34 pm »
Mr Solubility, i don't remember you getting slated as such, i merely questioned as to wether it was worth doing for the domestic customer, wether it would be wasted to have all the technology etc. I don't know. I had thought you were a long established cleaner in the business of wfp and as it turns out you are a reletive newbie much like myself. Perhaps when you have become more established and then can see a positive return for your ideas then let us know if it works. I don't understand how you know your right when you've not come that far?
I don't remember saying I was right, or insisting that I am right. I've been taking part in a debate about marketing, and whether it's worthwhile taking seriously for a small wc concern. I have stuck to the issues and have never claimed to be anything i'm not.

You don't seem to understand this as a concept. You must watch too much Jeremy Kyle where it's all settled by the biggest mouth and lie and dna detector tests.

On forums like this differences are allowed. It's not the end of the world.



Could have a field day with that lie detector on here. :D
The lie detector i'd pass, but the big mouth test? Hmmmm, not sure :-X

Tony

macmac

Re: Marketing?
« Reply #93 on: January 31, 2008, 06:43:00 pm »
Quote

Now Mac Mac...I'll put you straight, the way I work I would have had a chance at £190 at £150 at £100 and £80, all before I settled on £60( If I had to). And thats why you aint the sharpest tool in the box.

But good luck anyway. Still waiting for your expert advice on Marketing PVCu cleans. See youve got me giving you snippets of what to do now....you are a crafty fella aint ya.


Mark
Quote

190 down to 60!!!!!
 i had a quote from what i thought was a reputable national double glazing company (if there is such a thing)the sales man quoted me something stupid like 12 grand i said i didn't realise it would be so much and i was not looking to spend so much he dropped the price to 9grand i said no its too much he came down to 6grand i said no i cant afford it at the moment as i was spending money on other things in the house so he said he could give me fianance i said no so he gets on the phone to his "manager" and dropped the price to 2 1/2grand i escorted him off my property! my first thought was i could have just nearly paid 10grand over what i needed to secpnd my respect for that company was gone and i wouldn't have them if they charged 2pound fifty.

Please davo explain how you can justify a 68% reduction in price to a customer and still retain your credibility.

He's going to explain all tonight i think.

Bet you warned everyone you knew about this (reputable ???) window company too, i would have & that has got to be bad for business. imagine how damaging this could be to a business that relies on good customer relations & local reputation :o

Tony

Davo

  • Posts: 412
Re: Marketing?
« Reply #94 on: January 31, 2008, 10:04:23 pm »
ok this is the very short version of a credible drop close, ur  double glazing salesman was taking the p*ss. And no ive never sold double glazing , conservatories or cars.

Break down barriers as quickly as possible, if its an existing customer its easy.

" I bet the man who sold you your PVCu roofline said it was maintenance free, well Im sorry to tell you HE LIED, to keep it in tip top condotion it needs proper regular maintenance...( you talk in the way you normally talk, dont pretend to be posh, and dont over dress, customers are suspicious of anyone over dressed who visits their house. the man who sold them the roofline for £x,ooo'S was probably wearing a suit) you need them to see that your a straight talking honest fella ( if you have an issue with earning money stop reading now)

Now fortunately were very busy with our PVCu cleaning, theres lots of it about and many other companies out there dont really know how to clean it properly, there are even some companies using chemicals that actually damage your PVCu

Talk through the method of cleaning, dont tell them exactly how you do it, they dont need to know that.

As I said before were very busy, our business philosophy is quite simple, we will give you a top quality professional job at an affordable price, its very important to us as a company that we offer you quality and value for money.....

(price conditioning) they know they are going to get the right service at the right price, but they dont know how much.

Price wise ...." it depends on the level  of service clean you want..for our top clean which includes  xyz.. Ive heard other companies charge £x per meter that would work out at arround £275 for you house, our price for that same clean would be £x per meter that works out at £190 (again repeat what there getting) LOOK FOR REACTION AND BUYING SIGNALS AS YOU PRICE CONDITION I

eg
"I can see youve looked after your house and a top notch job is important to you isnt it?...etc etc "
It will alter the opening price, but dont prejudge too much, you will be suprised sometimes.

then ask them the question... "so how does that sound would you like me to book you in?"

yes / no /can I think about it....

justify coming down in price, you cant just reduce your price without justification.


offer full 5 star clean for no less than £150 ( will include applying a polish when uve cleaned it)

ask them how much they have in mind? tell them u have quite alot of customers who dont want that level of clean, If you dont want the " finishing wax" or whatever u want to call it, then that will bring the price down to £X ( hopefully they will have told you how much they were thinking of spending) but if not you must justify the drop, ur offering them a chance to buy the level of service they can afford ( there are many variables , but the basic structure of the drop is the same)

If you offer the exact same service  all the way through youve lost all credabilityand I wouldnt buy from you either. Play it through your head, IT HAS GOT TO MAKE SENSE, THERE HAS TO BE A VALID REASON WHY YOU CAN REDUCE THE PRICE.


Thats the quick version, if anyone is interested, I will explain how it works in the customers head in more detail, but to do it on this post would take me 3/4 hours.


Mark


 

jonah

Re: Marketing?
« Reply #95 on: January 31, 2008, 10:11:51 pm »
but you are stan ogden ! cant get that image of him pushing a trolley with ladders on it out of my mind !

richyp

  • Posts: 592
Re: Marketing?
« Reply #96 on: January 31, 2008, 10:21:32 pm »
i thought everyone used a chemical to clean pvcu. if not a chemical, what do you use..great thead by the way!!!!

Re: Marketing?
« Reply #97 on: January 31, 2008, 10:40:50 pm »
To which the customer will reply " i just wanted it cleaned not replaced for christ sake" "i can wipe the green stuff off myself above the front door!" I know because some wally already tried the same trick on one of my customers and thats exactly the reply he gave.
 Are you actually getting away with this con trick or is it something you have dreamed about?
If you came out with that rubbish on an elderly relative of mine i'd be looking for you the next day.
 Sounds like "we've got some hot tar left over from the last job" etc. Amway and Kerby spring to mind too. Do you have flip charts at home as well?

Davo

  • Posts: 412
Re: Marketing?
« Reply #98 on: January 31, 2008, 11:03:33 pm »
Con trick??

What giving yourself an opportunity to earn money, finding the customers level of affordability?

DJW go out and clean em for  a tenner for me. Its upto you

a con is when u take the £20 deposit and scarper.



Mark

mark dew

  • Posts: 2901
Re: Marketing?
« Reply #99 on: January 31, 2008, 11:08:17 pm »
didn't that jt barnum bloke say there is a sucker born every minute?