hi there
ok, stay professional keep your business lean and keen, and dontbe afraid to market.
many businesses chop their sales teams when recession bites, but that reduces your market exposure, therefore you must keep your marketing level high, the more that you are out there the more chances you have of winning business, irrelevant of business type.
this is the time to revisit your existing clients, go through the quote file, re quote,
we are embarking on a mail marketing campaign a4 folders, letter, and four or five inserts, not cheap, but delivers a positive message, aimed precisely where we want to be, x number going out each week, over next 6 weeks.
be positive when you are with your clients, you can never sell when you put yourself under pressure.
yes people will disappear, gearing is essential, make sure that your cashflow remains positive.
yes it might get tight, but there will still be customers, its all about hunting them down and then closing the sale.
its just an opinion.
regards
martin