Hi,
Firstly, you say your clients cancel your service when they hear the price. Have you already agreed to do the work or have you started to do the work? Surely they would require a quote in the first instance?!
Secondly, what is your question? You haven't asked one yet......But if you mean "What can you do", I suggest:
1) You make it clear to prospective clients how much you intend to charge for the type of work offered.
2) If the interested clients are expecting DIY jobs to be done for less than the amount stated, then you are better off without them. If they are not willing to pay you a reasonable amount of money, then they will be more hassle than it's worth!
3) The amounts you are charging for cleaning seem to be the going rate, so all you can do is advertise and market your company anywhere and everywhere you can. It may be slow to take off initially, but, if you offer a decent service, a lot of business will be generated through word of mouth.
Good Luck
Steve
We have just started our new cleaning company and small jobs related to that. But there is a little proble, when people hear the price they cancel our service. We are charging 11-£12/hour and a little exta payment for very dirty houses and £10/hour for DIY jobs. Please give us a hint to our question.