If you want scary...then most of my area's are leafleted every 3 months.... so the % stats are very low....but it does not matter....customers are customers and gaining a solid work base that pays well for the time spent is what this is all about....
We have set out our stall and create targets for monthly, 8 weekly 12 weekly, 6 monthly, annually for everything from customer numbers, turnover, turnover v time....in fact I am very anal about the numbers to the point of obsession...(
)....Keeping an eye on the targets allows you to adjust your advertising and marketing idea's.
I feel that in most area's there is plenty of work...just a case of chipping away and digging those heels in....
I suppose if you have the spare cash you can employ the services of a round builder....if that option were available to me...I would more than likely use it...but alas it is not.
Leaflet % v hit rates in all industries is very low and 4 - 8 % is bucking the common known %'s for marketing....Window Washers if you're getting that...more power to your elbow...
Keep going DaveW....
Dave.