I am approaching having 200 customers, mostly gained since September. I am on the 2nd and 3rd clean with most of them. The problem is about 40% are 'ring the night before' jobs and I am having a few 'not this month' and 'we will call you'. in your experience what percentage is likely to be lost in the first 6 months or so. I know in a few years many will be gone, I am thinking more short term than that.
You really cannot tell this and nor can anyone, it has many variables.
the question is why do you have to call 40% of them the night before, this is not a good road to go down as you rightly say you get "not to day thank you"
by monthly cleans charge more for as of tomorrow, this will stop many of them doing it, if there is no access issues with people you call the night before IMO I would clean without calling, I try not get get call the nightbefore for this reason and also I have better things to do with my time than call people just to let the diside to have them done or not.
I am guessing others will say they call the night before, I would say sod that for a game of soliders I did this years ago and stil do about 6 out of over 700 this way now, and I dont call I text instead, they cant talk to you then and cuts down on not this time please. (just include in text please do not reply to this message as it is automated.)
As for how long will you keep the customers depends on many things as I said before, price, location, access, if they pay on time etc etc etc.
price right from the start or as you can, access problems avoid, location dodgy areas and I work quite a few you have to watch you back (not cleaners just the people that live there) I personally dont give a stuff about them myself but it is something that some dont like.
I hardly ever collect payment if they are out, they post a cheque (saves loads of time) or they can pay online. If I dont get payment before the next clean they are charged a late payment fee. (again others will say you cant do it) "trust me you can" I do it!
I will add more later, have to go now as Eastenders is on and I am a sad man
But I still love it
Ian