I'm considering yellow pages next year, but really do have a dillema!
including the vat, it will cost me £1056, for a 1/4 column in 2 books as i border on 2 areas.
I have built my whole business on leaflets, and have an excellent round. For the same money i can have 30,000 leaflets printed & put out, and with a response of 0.75% (the average that i get) and with my minimum charge, there is no way i could guarantee the same return with yellow pages!!!
Also, i choose the areas! With that return on the business i already have, it would mean getting an employee too!
I know ppl say they want commercial out of yellow pages, but as the same as everyone else, im in this for the money and with residential, better cash flow, more money, and i think more enjoyable!!!
Im not ruling out yellow pages, i think you've got to cover yourself from every way in advertising, but if my budget dictates that i can only spend £1056 for the year, i know which way i would go!!!
Also, my leaflets are double sided, windows 1 side, conservatories other.....it really is a no brainer